Yes Madam - Graphic Design Lead

Graphic Design Lead at Yes Madam Location: Noida We are looking for a Graphic Design Lead who combines strong visual craft with creative leadership. You will lead the graphic and motion design team while remaining hands-on with high-impact creative work. You will work closely with the Creative Design Manager, Product, Design and Category teams to build a premium, distinctive and effective visual language for Yes Madam. You will define how customers understand, experience and perceive our services across the customer journey. What will you own? - Lead and mentor the graphic design team to evolve Yes Madam's visual language across the app, campaigns and customer touchpoints. - Translate business and customer problems into compelling visual concepts and stories. - Set the quality bar across imagery, typography, composition, layouts, illustration and visual hierarchy. - Create premium visual experiences that help customers understand, trust and choose our services. - Work closely with Content and Motion teams to bring larger creative stories to life. - Build reusable design systems, templates and processes to improve quality and scale. - Build an AI-first design practice, using AI for ideation, imagery, exploration and production while maintaining strong creative quality. - Use customer feedback, experimentation and data to understand what visual approaches drive better engagement and conversion. - Stay hands-on with the team's most important and complex creative challenges. - Stay on top of trends in the industry and take initiatives to incorporate the same. What we're looking for - 6+ years of experience in graphic design. - Experience leading or mentoring designers while continuing to work as an individual contributor. - Strong portfolio demonstrating excellent visual craft, conceptual thinking and digital-first design. - Experience in consumer internet, D2C, e-commerce, beauty, wellness or lifestyle is a plus. - Strong proficiency in AI-powered creative workflows, Figma, Photoshop and Illustrator with experience across motion tools (After Effects, Rive, Lottie). - Strong understanding of typography, composition, imagery, visual hierarchy and art direction. - Someone who can balance creative excellence, speed and business impact.