Head - Marketing & Admissions - Education

Job Purpose: The Head of Marketing & Admissions will be responsible for strategizing and executing the school's marketing, branding, and admissions efforts while also contributing to school policy-making, stakeholder communication, and outreach initiatives. The role involves managing digital and offline marketing, enhancing alumni engagement, ensuring a strong presence for the school in India and internationally, and traveling as needed for admissions, partnerships, and promotional events. Key Responsibilities: Marketing & Branding: - Lead the school's overall marketing and branding strategy in alignment with its mission and vision. - Develop and execute marketing strategies to enhance the school's brand presence. - Ensure brand consistency across all communications, events, and visual materials. Social Media Management: - Oversee all official social media handles of the school across platforms. - Ensure timely posting of content in alignment with the communication calendar. - Track analytics and engagement metrics across platforms to assess performance and audience trends. Website Management: - Ensure regular updates are carried out on the school website to ensure accuracy, functionality, and alignment with the school's brand and communication objectives. - Plan and revise the website layout, visuals, and content structure to keep the interface engaging and user-friendly. Communication & Public Relations: - Collaborate with leadership teams to formulate policies related to admissions, marketing, and alumni engagement. - Draft communication for the Head of School for the parent community. Events Planning Execution: - Plan, coordinate, and execute major school events including Annual Day, Opening and Closing Ceremonies, and other institutional celebrations. - Lead planning and execution of key school events such as graduation ceremonies, school anniversaries, and marketing fairs. Admissions Management: - Oversee the complete admissions process - from inquiries to enrollment confirmations. - Track registration numbers and admissions data, set annual targets, and monitor conversion rates. Strategic & Leadership Responsibilities: - Develop marketing and admissions strategies that align with institutional goals and growth targets. Education: - Executive MBA in Marketing, Leadership & Strategy. Experience and Skills: - 12+ years of experience in marketing, admissions, and policy development within the education sector. - Experience working in international schools with an understanding of global education trends. - Extensive experience in marketing, admissions, and policy making. - Strong PR, communication, and interpersonal skills. - Experience in event management, including large-scale school functions. - Proven ability to manage digital marketing and social media campaigns. - Familiarity with IB, IGCSE, and international school environments (preferred). - Proficiency in Google Suite, MS Office, and marketing tools. - Willingness to travel for marketing and admissions activities. - Candidates willing to relocate can apply. However, no accommodation will be provided by the school. - Only shortlisted candidates will be contacted. - Background verification will be carried out for selected candidates.