Associate Director, Affluent and Wealth Marketing

Job Summary As part of the Singapore Marketing team, this role drives the Affluent and Wealth proposition marketing agenda.

The individual is responsible for developing and executing strategic initiatives that strengthen Standard Chartered’s wealth brand among affluent clients, while partnering with internal and external stakeholders to deliver impactful programmes that expand the affluent client base and advance key Wealth business priorities.

Key Responsibilities

Campaign Management & Brand Development

• Partner with Affluent Segment and Wealth business stakeholders to strengthen brand preference for Standard Chartered’s wealth solutions and Affluent relationship accounts through strategic marketing campaigns, client engagement events, and consistent brand identity execution.

• Develop and deliver marketing communications and client engagement initiatives that support client acquisition, deepen engagement, and enhance the overall client experience across target segments.

• Lead the end-to-end execution of strategic and tactical marketing campaigns and events across the Affluent and Wealth portfolios, ensuring alignment with business objectives and brand standards.

• Coordinate with internal and external stakeholders to deliver campaigns and events effectively, on time, and within budget. Performance Marketing & Optimisation

• Support the planning and deployment of full-funnel paid marketing campaigns across relevant channels.

• Recommend and manage the optimal media mix to maximise campaign effectiveness and return on investment.

• Monitor, analyse, and optimise campaign performance to drive continuous improvement and achieve targeted business outcomes.

• Translate insights and client feedback into actionable recommendations that improve campaign effectiveness and engagement. Stakeholder and Agency Management

• Build strong partnerships with the Affluent Segment and Wealth teams, Global Marketing, Product, Corporate Affairs, and Digital Sales to execute campaigns