Performance and Demand Generation Manager

Description About the role The Performance & Demand Generation Manager drives qualified demand, lead generation and customer acquisition for the Singapore business.

This hands-on role owns demand generation performance, with a primary focus on paid media, funnel optimisation and data-led experimentation to improve acquisition efficiency and contribute to pipeline and revenue growth.

Working closely with the Business Development team, the role plans, tests and optimises acquisition initiatives within the wider Singapore marketing plan.

Key responsibilities Demand generation and acquisition Plan and execute Singapore demand generation initiatives aligned with business priorities and agreed acquisition targets. Drive qualified lead generation and optimise campaigns for lead volume, lead quality, acquisition efficiency and pipeline contribution.

Identify and test new acquisition opportunities across digital and selected offline channels, prioritising those with measurable commercial potential. Align demand generation plans and budget priorities with the Senior Marketing Manager.

Paid media and performance marketing Manage and optimise paid acquisition campaigns across Google Ads, Meta Ads, YouTube and other relevant digital channels. Own campaign set-up, targeting, bidding, audience development and allocation of approved campaign budgets.

Work with creative teams to brief and test messaging, formats and creative variations that improve acquisition performance. Evaluate emerging advertising platforms and formats, including ChatGPT Ads where available and relevant, through structured tests.

Funnel optimisation and conversion Monitor the acquisition funnel from lead generation through qualification, opportunity and conversion. Analyse performance across campaigns, channels, audiences and customer segments to identify bottlenecks.

Optimise landing pages, lead forms, offers and conversion journeys in collaboration with relevant teams. Use Business Development feedback on lea