Digital Art Director

This role creates and manages the creative output within the agency. It is responsible for ensuring the highest level of creative output for the brands by establishing brilliant creative excellence through the development of high-level concepts and sound creative judgment.

Key Responsibilities

· Responsible for the overall look and feel of the creative work. · Gains an understanding of the target audience and brand that the advert is targeted at. · Develops and builds the concept of the work with the creative team.

· Works closely with the Copywriter to generate creative ideas and concepts to fulfil the client's brief. · Pitches and presents ideas to colleagues and clients. · Liaises with clients and interprets their briefs. · Produces sketches or TV storyboards or 'roughs' or 'scamps' (print) to communicate ideas to the client.

· Monitors the effectiveness of advertising campaigns. · Liaises with production companies, photographers, typographers, designers and printers. Competencies: Creativity: · Generates great creative advertising ideas that are clear, persuasive, original, relevant and brand aware.

· Works to raise the bar on the quality of creative output for brands; delivers high quality creative work. · Produces award-winning and well-recognized creative work which fits the model of Populist creativity. · Brainstorms ideas and concepts with other agency teams.

Strategic Thinking: · Shows an interest/keeps close to wider brand and agency projects. · A visualizer and communicator of creative excellence.

· Is a positive representative of the agency and is an advocate of the agency internally and externally in attitude and behavior by demonstrating enthusiasm, energy, can-do attitude and contribution to agency life.

Generative AI Proficiency: As part of our evolving creative processes, we’re looking for an Art Director who is not just aware of Gen AI— but actively explores its creative potential. Preferred competencies:

• Familiarity with AI tools such as GPT2