Director – Growth

Director – Growth Location: Noida, Uttar Pradesh Reporting to: CEO Experience: 10+ years Role Overview We are looking for a Director – Growth to lead the end-to-end growth strategy for a large-scale consumer entertainment platform with 20M+ users across 15+ regional languages. This role combines Performance Marketing, Creative Strategy, Organic Growth, Acquisition Product, Growth Analytics, and Team Leadership . You will own the complete acquisition journey—from campaign strategy and creative development to conversion, subscription, and acquisition efficiency. The ideal candidate is a hands-on growth leader who can manage large-scale marketing budgets, improve subscriber quality, build AI-driven growth systems, and develop sustainable acquisition channels beyond paid media. Key Responsibilities 1. Performance Marketing & Customer Acquisition • Own paid acquisition across Meta, Google, and other relevant digital channels. • Manage multi-crore marketing budgets with a strong focus on Customer Acquisition Cost (CAC), Lifetime Value (LTV), and payback periods. • Optimize campaigns for high-quality subscribers who engage regularly and renew, rather than installs alone. • Develop channel- and cohort-level performance models to guide budget allocation and scaling decisions. • Identify inefficiencies, audience saturation, invalid traffic, and attribution gaps. • Lead remarketing and re-engagement initiatives across relevant digital channels. 2. Acquisition Funnel & Conversion Optimization • Own the acquisition journey from app install and registration to paywall, checkout, and paid subscription. • Drive experiments across pricing, offers, subscription models, paywalls, and payment experiences. • Identify conversion drop-offs and implement data-driven improvements in collaboration with Engineering. • Align acquisition strategies with subscriber retention and long-term value. • Prioritize the acquisition product roadmap based on measurable business impact. 3. Creative Strategy & Experimentation • Lead ad creative strategy, development, testing, and performance optimization. • Build a high-velocity creative pipeline with continuous testing of formats, messaging, hooks, and audience segments. • Establish structured experimentation frameworks and clear criteria for scaling or discontinuing creatives. • Use AI tools to accelerate creative ideation, generate variations, and improve campaign performance. • Translate audience insights and regional preferences into high-converting campaigns. 4. Organic Growth & Channel Diversification • Develop long-term organic acquisition strategies across SEO, App Store Optimization (ASO), Play Store, YouTube, and content-led channels. • Increase the contribution of organic and owned channels to overall acquisition. • Identify regional search trends, cultural insights, and content opportunities that can drive audience growth. • Build product-led and referral-based growth opportunities where relevant. • Reduce dependency on paid media through sustainable, diversified acquisition channels. 5. Growth Analytics, Attribution & AI • Own the growth measurement and attribution framework across paid and organic channels. • Build reliable dashboards to track acquisition performance, conversion, cohort quality, CAC, LTV, and payback. • Use tools such as AppsFlyer, GA4, Metabase, and advertising platforms to generate actionable insights. • Establish transparent reporting and clear performance visibility for leadership and cross-functional teams. • Develop AI-enabled workflows for audience targeting, creative testing, campaign optimization, and reporting. 6. Strategy & Cross-Functional Leadership • Develop and execute growth strategies aligned with business objectives and subscriber growth targets. • Present performance insights, forecasts, and budget recommendations to the CEO and leadership team. • Build scenario models for new markets, channel expansion, pricing changes, and acquisition initiatives. • Work closely with Engineering, Content, and Retention teams to align acquisition priorities with product capabilities and business goals. • Translate complex data into clear recommendations and measurable action plans. 7. Team Leadership • Build, lead, and mentor a lean, high-performing growth team. • Establish a culture of accountability, rapid experimentation, and data-driven decision-making. • Encourage AI-first workflows, automation, and continuous improvement. • Develop team members who take ownership of business outcomes rather than focusing only on channel-level metrics. Key Performance Indicators (KPIs) • Customer Acquisition Cost (CAC) and subscriber acquisition efficiency. • Subscriber quality, engagement, repeat viewing, and renewal performance. • LTV-to-CAC ratio and acquisition payback period. • Paid campaign performance and budget utilization. • Creative testing velocity and conversion rates. • App install-to-paid-subscription conversion. • Organic and owned-channel contribution to acquisition. • Attribution accuracy and growth reporting reliability. Required Qualifications & Experience • 10+ years of experience in performance marketing, digital growth, or consumer acquisition. • Proven experience scaling consumer technology, OTT, subscription-based, content, or D2C businesses. • Demonstrated ownership of large-scale Meta and Google advertising budgets, with measurable CAC and LTV outcomes. • Strong experience in creative strategy, campaign experimentation, and performance-led creative optimization. • Hands-on understanding of acquisition funnels, conversion optimization, paywalls, pricing, and checkout journeys. • Experience building organic acquisition channels through SEO, ASO, YouTube, or content-led growth. • Proficiency in growth analytics, attribution, and reporting tools such as AppsFlyer, GA4, and Metabase. • Practical experience using AI tools and automation to improve growth execution and marketing efficiency. • Proven ability to lead, develop, and mentor high-performing teams. • Strong analytical, strategic, and stakeholder management skills. Preferred Qualifications • Experience managing multi-crore monthly marketing budgets. • Experience in subscription, OTT, digital entertainment, or other recurring-revenue consumer businesses. • Experience driving growth across multiple regions, languages, or audience segments. • Familiarity with experimentation frameworks, referral loops, and product-led acquisition. • Interest in India's regional cultures and consumer behaviour. Knowledge of Haryanvi, Rajasthani, or Bhojpuri is an advantage. Ideal Candidate Profile You are a growth leader who combines strategic thinking with hands-on execution. You understand that sustainable growth depends on more than media spending—it requires compelling creatives, strong conversion journeys, accurate measurement, and high-quality subscribers. You are comfortable managing large budgets, challenging assumptions with data, making fast decisions, and building AI-enabled systems that improve growth efficiency. You take end-to-end ownership of acquisition outcomes and can operate effectively in a fast-paced, high-growth environment. This Role May Not Be the Right Fit If You • Focus primarily on installs, clicks, or impressions without considering subscriber quality and lifetime value. • Have experience limited to paid media, without meaningful ownership of organic growth or conversion optimization. • Rely entirely on agencies for creative strategy and experimentation. • Are uncomfortable with AI-driven workflows, automation, or rapid experimentation. • Prefer managing established channels over building and improving a complete growth engine.