Brand & Content Lead H/F

As Brand & Content Lead, you will drive Electra's brand strategy to grow brand awareness and brand preference across all our markets. This strategy translates into brand campaigns that can be adapted locally (advertising, influence, partnerships), run with a creative agency and a media agency, in close coordination with each country's marketing/communications managers. You will also own brand content and marketing content: you will build an internal hub dedicated to their production, working with specialized social agencies for certain formats. You will work at the intersection of several teams: the growth teams, who run performance campaigns; the country teams, who lead local activations (external corporate, commercial, internal communications); and the HQ communication manager, in charge of PR, events, social media, and the website. You will also be responsible for tracking the performance of your campaigns and content. - Define and evolve the brand strategy to grow brand awareness and brand preference across all markets - Build message platforms and brand campaigns that can be adapted locally (advertising, influence, partnerships) - Manage the creative agency and the media agency: briefs, creative selection, media buying, production follow-up - Coordinate with country marketing/communications managers on the local rollout of campaigns - Create and structure an internal hub dedicated to producing brand content and marketing content - Work with specialized social agencies for formats that require it - Ensure consistency and quality of production across all markets - Work with the growth teams on the interplay between brand campaigns and performance campaigns - Support country teams on their local activations (external corporate, commercial, internal communications) - Collaborate with the HQ communication manager (PR, events, social media, website) to ensure consistency across all messaging - Set up and track performance indicators for brand campaigns and content (awareness, preference, engagement) - Analyze results and adjust strategy accordingly - Strong brand vision: able to orchestrate coherent message platforms across several markets - Excellent command of briefing, comfortable framing a creative, media, or content topic and handing it off to a wide range of stakeholders - Proven experience managing agencies (creative, media, social) and running multi-market campaigns - Ability to work with many internal and external stakeholders on very different topics (strategy, creative, performance, local) - At least 10 years of experience in brand marketing / brand strategy, with proven management experience - Fluent English (multi-country context); knowledge of the electric mobility sector is a plus, not a requirement - A key role in a massive international rollout of Europe's largest fast-charging network - Opportunities to grow across engineering, operations, and strategy - A collaborative and mission-driven environment - Real impact on the energy transition and the future of mobility - An attractive compensation package with fixed and variable components (evaluated and paid quarterly) - Brand-new offices in the 2nd arrondissement of Paris - 2 days of remote work per week - Alan health insurance (50% covered by Electra) - Meal vouchers via Swile card (€10/day, 50% covered by Electra) - 25 paid vacation days + 12 RTT (reduction of working time) days - SYNTEC collective agreement (including vacation bonus, additional leave for special occasions, etc.) - A quarterly company-wide event with the entire Electra team - Sustainable Mobility Package - Access to the company benefits platform (CSE) with numerous perks (culture, sports, etc.) - Access to a platform dedicated to mental health, supporting your well-being at work and beyond, including up to 4 sessions per year with certified practitioners, covered by Electra Even if your profile doesn't match 100% of every criterion, we encourage you to apply. At Electra, we strive to create an environment where everyone feels comfortable, safe, and free to be themselves. We are committed to equal opportunities and do not tolerate any discrimination based on religion, cultural background, nationality, gender, sexual orientation, age, or disability. We value potential, motivation, and a learning mindset just as much as experience.