Brand Leader - Brand Management - FMCG

1. Brand Strategy & Business Growth: - Develop and execute brand strategies aligned with business objectives and long-term growth priorities. - Drive brand performance across volume, value, market share, penetration, and consumer preference. - Own brand-level business plans and contribute to P&L delivery through effective marketing and commercial initiatives. - Identify market opportunities, consumer insights, and competitive trends to strengthen brand positioning and differentiation. 2. Go-to-Market Strategy & Execution: - Lead the development and execution of go-to-market strategies across geographies, channels, and brand portfolios. - Translate brand strategies into actionable market plans in collaboration with sales and other cross-functional teams. - Ensure consistent brand positioning, communication, and execution excellence across relevant consumer touchpoints. - Monitor market performance and recommend corrective actions to improve business outcomes. 3. Innovation & New Product Development: - Drive the innovation pipeline, including opportunity identification, concept development, product launches, and post-launch evaluation. - Partner with cross-functional stakeholders to develop consumer-relevant propositions that support business growth. - Track launch performance and identify opportunities to optimise product, pricing, positioning, and market activation strategies. 4. Consumer Engagement & Brand Activation: - Develop and implement consumer engagement strategies to strengthen brand awareness, consideration, and loyalty. - Lead integrated brand campaigns and activation initiatives across relevant offline, point-of-sale (POS), and digital channels, in accordance with applicable regulations. - Leverage consumer insights, market intelligence, and campaign analytics to improve engagement and marketing effectiveness. 5. Marketing Investment & ROI Management: - Manage marketing budgets and optimise resource allocation across campaigns, activations, and brand-building initiatives. - Evaluate campaign effectiveness, marketing return on investment (ROI), and business impact. - Establish relevant performance metrics and use data-driven insights to improve marketing productivity and investment efficiency. 6. Cross-functional Leadership: - Collaborate closely with sales, trade marketing, consumer insights, finance, supply chain, regulatory, and other relevant stakeholders. - Lead and influence cross-functional teams to ensure effective implementation of brand strategies and business plans. - Ensure marketing initiatives comply with applicable industry regulations, internal policies, and brand governance requirements.