Digital Product Manager

The Digital Product Manager -Personalisation will be responsible for owning and defining the end-to-end personalisation strategy across channels (e-commerce and store), in collaboration with business and technology counterparts. This role will lead cross-functional initiatives to develop scalable, data-driven personalisation capabilities spanning content, deals and offers, recommendations and search/browse experiences. The role will focus on driving customer engagement, basket growth, and retention. The ideal candidate will have strong business acumen coupled with a deep understanding of customer behaviour, digital marketing, and data science/ML driven decisioning. The role involves both strategic roadmap ownership and hands-on delivery, partnering across multiple teams such as; Data Science, Engineering, and Design teams to build and scale personalisation across web, app, and other customer touchpoints Responsibilities: • Define and own the personalization product vision, strategy, and multi-quarter roadmap aligned to enterprise growth and customer experience goals • Identify, prioritise, and define customer segments and targeting strategies in partnership with Data Science and Marketing • Partner with Data Science and ML Engineering teams to define, build, and productionise decisioning models • Monitor customer feedback, engagement metrics, industry trends, and competitive landscape to continuously improve personalisation experiences • Analyse performance (CTR, conversion, basket size, retention, incrementality) and make data-driven decisions to iterate and scale • Coordinate with Product, UX, Engineering and Program Management across geographies/teams to ensure timely, high-quality execution • Ensure personalisation initiatives comply with data privacy, legal, and ethical standards • Writing and reviewing PRDs and user stories • Partner with UX/Product Design to create intuitive, relevant, and non-intrusive personalised interfaces • Drive experimentation (A/B testing) discipline to validate hypotheses and quantify impact before scaling • Mentor Product Managers and Associate Product Managers within the personalization team Experience Required: • 6- 9 Years of product management experience, preferably in consumer marketplaces. • Experience in launching and optimizing digital products at scale • Analytical mindset with experience in A/B testing, user research, and data-driven decision-making • Experience partnering with Data Science/ML teams on recommendation systems, ranking models, or decisioning engines • Strong leadership and stakeholder management skills, especially in a global team environment.