Head - Marketing - B2B Technology - BFSI

About DeepID: DeepID is the Continuous Digital Trust Intelligence platform. We help banks, lenders, payment companies and insurers decide in real time whether a person, a device, a session and a payment can be trusted. We fuse identity, device, behaviour, scam and graph signals into one explained decision. DeepID is part of SurePass Group, with hubs in India, Dubai and Singapore. The role: Make DeepID the name risk leaders think of when they think of scams, mules and deepfakes. You will own positioning, brand, research, account based marketing, analyst and media relations, events and the marketing team across India, the GCC and Asia Pacific. What you will do: - Own the story. Set the positioning, messaging and brand, and keep every asset and spokesperson on one message. - Build the category. Make Continuous Digital Trust Intelligence the term analysts, media and risk leaders use. - Publish the evidence. Lead original research on scams, mules and deepfakes that media and analysts quote. - Win named accounts. Run account based programmes for a defined list of financial institutions and source pipeline. - Convene the buyers. Host closed door roundtables and executive dinners for chief risk officers and heads of fraud. - Lead the team. Hire and lead a small senior team, including marketing managers in Dubai and Singapore. What you bring: - B2B depth. 12+ years in B2B technology marketing, with 5+ years leading the function. - Risk buyer experience. Has marketed fraud, identity, cybersecurity or risk technology to banks. - Category building. Has taken a product from a feature story to a category story. - Proof of pipeline. Can show pipeline sourced from named enterprise accounts, with numbers. - Evidence led content. Has published original data that analysts or business media quoted. - Plain writing. Writes for a chief risk officer and can cut 20 pages to 1. Good to have: - India BFSI network. Relationships with risk leaders, business media and industry bodies. - Regional range. A launch in the GCC or Southeast Asia. - Builder record. Has built a marketing function from the first hire. Why join: - Own the build. Join early and shape the function, the team and the way DeepID wins. - Sell a new category. Continuous Digital Trust Intelligence, built for scams, mules and deepfakes. - Group backing. The stability of SurePass Group, with hubs in India, Dubai and Singapore.