Head - Media - Digital & Performance Marketing

About the Company: A digital-era brand solutions provider, the company helps businesses solve complex marketing challenges across diverse industries. Moving beyond traditional advertising agency models, it offers a modern, integrated approach to brand building that combines consumer insights, behavioural and motivational research, creativity, and data-driven marketing. The company partners with marketers and brand builders to develop experience-led brands and connected consumer ecosystems that remain contextual, relevant, and engaging. Its approach balances long-term brand building with the flexibility to adapt to evolving market needs and deliver measurable business outcomes. About the Role: The Head of Media will lead and scale the organisation's media practice, taking ownership of media strategy, campaign delivery, client relationships, team development, and commercial performance. The role requires a strategic and commercially driven leader who can integrate brand building with performance marketing, manage significant media investments, strengthen client partnerships, and translate marketing expenditure into measurable business growth. Key Responsibilities: 1. Media Strategy & Campaign Delivery: - Develop and execute full-funnel media strategies across awareness, consideration, conversion, and retention. - Lead campaigns across paid social, search, programmatic, video, and commerce platforms. - Collaborate with SEO, CRM, content, and creative teams to deliver integrated marketing solutions. - Leverage consumer insights, audience intelligence, and campaign analytics to optimise media performance. - Ensure high standards of campaign execution, delivery quality, and adherence to timelines. 2. Business Growth & Profitability: - Own revenue, gross profit, and profitability targets for the media practice. - Partner with business development and client success teams to acquire new clients and expand existing accounts. - Lead media pitches and presentations, developing compelling strategies, investment plans, and performance projections. - Design customised media solutions and service packages aligned with client objectives. - Collaborate with Finance on forecasting, commercial scoping, billing, collections, and profitability management. 3. Budget & Media Investment Management: - Manage substantial media budgets, ensuring efficient allocation of investments across platforms and campaigns. - Develop media investment plans, budget forecasts, and spending projections. - Monitor campaign expenditure, reconcile budgets, and ensure adherence to approved financial commitments. - Negotiate competitive rates, commercial terms, and partnerships with media platforms and vendors. - Optimise media investments based on campaign performance, business priorities, and agreed KPIs. 4. Client Relationship Management: - Build and maintain strong relationships with senior marketing leaders, CMOs, and CXOs. - Translate clients' business objectives into effective media strategies and actionable recommendations. - Lead performance reviews, presenting campaign insights, business impact, and optimisation opportunities. - Take ownership of media-related challenges and ensure timely resolution. - Strengthen client retention through proactive consulting, reliable delivery, and consistent business impact. 5. Team Leadership, Analytics & Innovation: - Lead, mentor, and develop a high-performing team of media planners, buyers, performance marketers, and analysts. - Establish clear performance goals, manage team capacity, and build capabilities across the media function. - Define campaign KPIs and establish reporting frameworks that support data-driven decision-making. - Drive continuous experimentation across audiences, creatives, channels, bidding strategies, and landing pages. - Leverage AI, automation, and emerging advertising technologies to improve campaign effectiveness and team productivity. - Promote a culture of accountability, collaboration, innovation, and continuous improvement. Experience & Skills: - 12+ years of experience in digital media, performance marketing, or growth marketing, including significant leadership responsibility. - Proven track record of managing substantial media investments, with a minimum budget exposure of 2 - 3 crore per month. - Demonstrated success in delivering measurable marketing outcomes, including ROAS, CPA, CPL, and other business performance metrics. - Strong experience in senior client management, new business pitches, account growth, and strategic consulting. - Comprehensive understanding of full-funnel media planning and execution across paid social, search, programmatic, video, and commerce platforms. - Working knowledge of SEO, CRM, and integrated marketing approaches. - Proficiency in GA4 and reporting or business intelligence tools such as Looker Studio, Tableau, or equivalent platforms. - Practical experience with AI-enabled marketing, automation, experimentation, and campaign optimisation. - Strong commercial acumen, including budgeting, forecasting, pricing, profitability management, and financial planning. - Excellent negotiation, communication, stakeholder management, and people leadership skills. Why Join?: - Take ownership of building and scaling a growing media practice. - Work closely with senior leadership and influence strategic business decisions. - Build integrated marketing solutions across brand, content, performance, and commerce. - Lead high-impact client engagements with direct accountability for campaign outcomes, client growth, and business profitability. - Drive innovation in media strategy, technology adoption, and data-led marketing. Compensation: Compensation will be competitive and aligned with market standards, commensurate with experience and expertise.