Performance Marketing Lead - FinTech

Performance Marketing Strategy: - Develop and execute performance marketing strategies across Google Ads, Meta Ads, LinkedIn, and other relevant digital platforms to drive customer acquisition and business growth. Campaign Management: - Plan, launch, monitor, and optimize paid campaigns across search, display, social media, app-install, and remarketing channels. Customer Acquisition: - Drive qualified leads, customer registrations, app downloads, and conversions while maintaining target Cost per Acquisition (CPA), Cost per Lead (CPL), and Return on Ad Spend (ROAS). Budget Management: - Manage marketing budgets, allocate spends across channels, and optimize campaign performance to maximize returns on investment. Data Analytics & Reporting: - Track campaign performance using Google Analytics 4, Google Tag Manager, dashboards, and attribution tools. Analyze key metrics and provide actionable insights. Conversion Rate Optimization: - Conduct A/B testing of creatives, landing pages, audience segments, and campaign messaging to improve conversion rates and funnel efficiency. Funnel Optimization: - Work closely with product, sales, CRM, and technology teams to improve the customer journey from acquisition to activation and conversion. Audience Targeting: - Build and refine audience segments using demographic, behavioral, and intent-based data to improve campaign relevance and acquisition quality. Fintech Marketing: - Develop campaigns for relevant financial products and services, ensuring alignment with applicable advertising guidelines, platform policies, and regulatory requirements. Agency & Stakeholder Management: - Coordinate with creative teams, agencies, and internal stakeholders to ensure timely campaign execution and performance delivery. Required Skills & Qualifications: - Degree in Marketing, Business Administration, Communications, or a related field. - 4 - 8 years of hands-on experience in performance marketing, digital acquisition, or growth marketing. - Experience with Google Ads, Meta Ads Manager, campaign analytics, and conversion tracking. - Strong understanding of performance metrics, including CPA, CPL, CAC, ROAS, CTR, CPC, and conversion rates. - Experience managing budgets and optimizing campaigns against measurable business outcomes. - Proficiency in analytics and reporting tools such as GA4, Google Tag Manager, Excel, and dashboarding platforms. - Strong analytical, problem-solving, and communication skills.