Senior Vice President - Growth & Marketing

About the Opportunity: Our client is one of India's leading consumer technology companies, serving millions of users globally through a category-defining digital platform. As the business enters its next phase of growth, we are looking for an exceptional Senior Vice President Growth & Marketing to lead customer acquisition, performance marketing, lifecycle marketing, retention, and growth strategy. This is a business-critical leadership role with direct influence on revenue growth, customer engagement, and long-term business strategy. Key Responsibilities: Growth Strategy: - Define and execute the company's end-to-end growth strategy across acquisition, activation, engagement, retention, and monetization. - Build scalable growth engines that deliver sustainable customer and revenue growth. - Identify new growth opportunities through experimentation, partnerships, and emerging channels. Performance Marketing: - Lead large-scale digital acquisition across Google, Meta, YouTube, Affiliates, OEMs, Influencer Marketing, and other performance channels. - Optimize marketing investments through data-driven decision-making and continuous experimentation. - Drive improvements in CAC, ROAS, LTV, and marketing efficiency. Customer Lifecycle & Retention: - Own CRM, customer engagement, lifecycle marketing, and retention strategy. - Build personalized customer journeys across Push Notifications, Email, SMS, WhatsApp, and In-App channels. - Improve customer activation, repeat usage, engagement, and long-term retention. Product-Led Growth: - Partner closely with Product and Engineering teams to improve user onboarding, conversion, referrals, engagement, and monetization. - Build experimentation frameworks through A/B testing and funnel optimization. - Drive product adoption using data-backed growth initiatives. Brand & Consumer Marketing: - Collaborate with Brand Marketing teams to ensure consistent customer messaging across all touchpoints. - Align performance and brand investments to maximize long-term customer value.