Zenwork - Director - Account Based Marketing

Director, ABM About the role: Zenwork is a tax compliance and information reporting platform (Tax1099, Compliancely, Zenwork Payments and more) used by thousands of US businesses. We are expanding into the enterprise and specific verticals, and we need a leader who wins named accounts. As Director, ABM, you will own Zenwork's account-based marketing engine: selecting target accounts, orchestrating multi-channel plays, and turning engaged accounts into qualified enterprise pipeline. You are a hands-on player-coach leading a team of 3 to 4, based in India, supporting our US enterprise sales team. This role is fully focused on ABM and outbound marketing. Location: Hyderabad, India (work from office). Reports to: SVP, Growth and Marketing. Team: 3 to 4. What you will own: - Account strategy and selection: Build and maintain the named account list with Sales, tiered 1:1, 1:few and 1:many, using ICP fit, intent and engagement data. - ABM program design and execution: Plan and run multi-channel account plays: account-targeted LinkedIn and display, personalized email, direct mail, executive events and webinars, and tailored content. - Marketing-led outbound: Design signal-based plays (intent surges, key page visits, new hires, event attendance) and define the engagement thresholds that route accounts to SDRs and AEs with context. - Pipeline ownership: Own a marketing-sourced and influenced pipeline target for named accounts, plus account engagement, opportunity creation and win rate by tier. - Sales partnership: Run account planning with AEs and SDR leaders, hold a weekly pipeline review, and agree on SLAs for account handoff and follow-up. - ABM stack and data: Own the ABM and intent tools (e.g. Demandbase, 6sense, ZoomInfo) with Marketing Ops, and report account-level attribution and ROI. - Team leadership: Hire, coach and grow a team of 3 to 4 campaign and ABM specialists while staying hands-on in the work. What you bring: - 8+ years in B2B SaaS marketing, with at least 4 years running ABM programs for midmarket or enterprise accounts. - 2+ years leading or mentoring a team. - A pipeline number you personally owned for named accounts, and a record of hitting it. - Hands-on experience building 1:1, 1:few and 1:many programs, not just managing an ABM platform. - Strong command of ABM and intent tools, CRM (Salesforce or HubSpot) and marketing automation, and comfort with account-level data and attribution. - Proven partnership with AEs and SDR/BDR teams on account planning and handoff. - Based in India, with experience serving US buyers. Nice to have: - Experience in finance, tax, accounting, compliance or fintech. - Experience selling to finance, AP or tax leaders at enterprise companies. - Events and executive roundtables run as a pipeline channel. How success is measured in year one: - Named account list and tiering agreed with Sales within 60 days. - Engagement lift across Tier 1 and Tier 2 accounts, quarter over quarter. - Marketing-sourced and influenced pipeline from named accounts against target. - Opportunity conversion and win rate for engaged accounts higher than for nonengaged accounts.