Ecosystem Marketing Lead

This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage.

It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers.

What You Will Do

Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations. Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.

Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners. Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.

Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement. Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.

Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value. Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs.

Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces. Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.

Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering. Establish clear goals and measurement for partner marketing