HDFC Life Insurance - Senior Manager - Product - ULIP & Investment Marketing

Role Purpose: We are looking for a passionate, market-aware, investment-savvy Senior Manager to elevate HDFC Life's ULIP business through smarter customer engagement, sharper investment narratives, and thoughtful end-to-end lifecycle management. This role is designed for a strategic thinker who understands markets, loves decoding investment trends, and can weave compelling stories around funds that keep customers invested year after year. What Makes This Role Exciting: - You directly influence how customers perceive HDFC Life's ULIP investment capabilities. - You get to shape fund narratives, promote focus funds, and strengthen our positioning in the investment-led insurance space. - You own the entire ULIP lifecycle, ensuring customers stay engaged, informed, and confident about staying with HDFC Life. Key Responsibilities: A. Investment Marketing & Fund Promotion: - Build strong, relatable narratives around HDFC Life's investment philosophy, fund performance and market views. - Create periodic fund insights, investment outlook notes, and storytelling-based content for customers and distributors. - Promote focus funds strategically through data-backed communication campaigns. - Work closely with Investment/IC/Finance teams to translate market trends into actionable, customer-friendly communication. B. Market Insights & Strategy: - Maintain a strong pulse on equity, debt, hybrid markets and macro-economic developments. - Translate market movements into simplified insights for leadership, distributors, and customers. - Benchmark ULIP funds and propositions against competitors to identify differentiation opportunities. - Support product refresh recommendations aligned to market cycles and customer expectations. - Support distribution channels with crisp training content, investment narratives, and competitive positioning. Required Domain Expertise: A. Understanding of Markets: - Strong grasp of equity and debt markets, macro trends, interest rate cycles, asset allocation and risk-return dynamics. - Ability to simplify market movements and explain fund performance drivers clearly. B. Customer Lifecycle & Investment Communication - Experience in designing lifecycle journeys and investment-led retention strategies. - Ability to craft engaging, trustworthy communication that resonates with diverse customer profiles. Experience & Qualifications: - 5-10 years of experience in product management, investment communication, or financial product marketing. - Strong understanding of market-linked products (MFs, ETFs, Hybrid Funds). - MBA/PGDM in Finance, Marketing or related field preferred. Role: Product Manager - Insurance Industry Type: Insurance Department: Product Management Employment Type: Full Time, Permanent Role Category: Product Management - Other Education: PG: MBA/PGDM in Any Specialization Key Skills - Product Management - Wealth Management - Mutual Funds - ULIP - Investment Products - Product Strategy - Product Innovation - Product Portfolio - Product Life Cycle - Product Planning