BDM & BDE

Key Responsibilities Sales & Business Development • Drive primary and secondary sales across assigned territories. • Achieve monthly, quarterly, and annual sales targets. • Develop new business opportunities and generate revenue growth. • Identify and onboard new customers across HORECA, food manufacturing, airline catering, cloud kitchens, and institutional segments. • Develop and manage key accounts to maximize business opportunities. Distributor Management • Build and maintain strong relationships with distributors. • Ensure adequate stock availability for fast-moving products. • Monitor distributor performance and sales growth. • Support distributors in opening new customer accounts and expanding market reach. • Ensure timely deliveries and service support to customers. Market Development • Conduct regular market visits to identify growth opportunities. • Study market trends, competition activities, and customer requirements. • Identify new territories and expansion opportunities. • Present market intelligence and growth recommendations to management. Product Demonstration & Training • Conduct product demonstrations and application training for distributors, sales teams, chefs, and end users. • Train teams on product benefits, applications, and selling techniques. • Support customer trials and product presentations to drive conversion. Inventory & Forecast Management • Monitor stock movement and inventory levels. • Ensure FIFO (First In, First Out) practices are followed. • Track non-moving and slow-moving inventory and develop strategies for liquidation. • Prepare sales forecasts and stock projections to ensure product availability. • Coordinate with key customers for demand forecasting and inventory planning. Customer Relationship Management • Maintain strong relationships with existing customers. • Ensure regular follow-up for repeat business. • Address customer concerns, complaints, and service-related issues promptly. • Enhance customer satisfaction and retention. Reporting & Compliance • Submit weekly and monthly sales reports to management. • Track territory performance against targets. • Ensure adherence to company processes and sales policies. • Provide regular updates on market developments, competitor activities, and business opportunities. Travel & Territory Expansion • Travel extensively within assigned and additional territories as required. • Support regional teams and distributors in market development initiatives. • Participate in exhibitions, trade events, customer meetings, and business development activities. Candidate Profile Education • Graduate in any discipline. • MBA/PGDM in Sales & Marketing will be preferred. Experience • 5 10 years of sales experience in: • Food Ingredients • Processed Foods • FMCG • HORECA Sales • Food Service Industry • Institutional Sales Preferred Industry Exposure • Hotels & Restaurants • Catering Companies • Airline Kitchens • Food Manufacturing Companies • Cloud Kitchens • Institutional Food Supply Required Skills • Primary & Secondary Sales Management • Distributor Management • Key Account Management • Business Development • HORECA Sales • Institutional Sales • Market Expansion • Inventory & Forecast Planning • Product Demonstration & Training • Negotiation & Relationship Management • Territory Management • Sales Reporting & Analysis Key Performance Indicators (KPIs) • Achievement of sales targets • Distributor productivity and growth • New customer acquisition • Key account development • Inventory movement and stock management • Customer retention and repeat business • Market share growth within assigned territory