Head of Marketing

As Head of Marketing, you will own the overall marketing strategy and execution for GoFloaters across India (and future markets). This is a player-coach role: you will both design strategy and personally roll up your sleeves to run campaigns, experiment with new channels, and build systems that can scale. You will be responsible for driving: • Demand generation and pipeline for sales • Brand awareness and category leadership in flexible workspaces • Growth across self-serve and assisted channels (web, WhatsApp, partnerships, etc.) Key Responsibilities Strategy & Leadership • Own the marketing charter: Define and execute the marketing roadmap aligned with business and revenue goals. • Build and lead a lean, high-output team across content, performance, design, and partnerships (in-house + freelancers/agencies). • Build GoFloaters as a thought leader in flexible work, office leasing, and workspace advisory. AI-First, Experiment-Driven Growth • Design and run continuous experiments across channels (SEO, paid, social, email, WhatsApp, product-led growth, referrals). • Use AI tools extensively to research markets, generate content, ideate creatives, and analyze performance. • Build and maintain experimentation frameworks: hypotheses, test design, measurement, learning documentation, and iteration. Hands-on Campaign Execution • Personally create and launch campaigns across channels: • Performance: Google Ads, Meta, LinkedIn, retargeting. • Organic: SEO, blog, landing pages, community, LinkedIn. • Lifecycle: email/WhatsApp nurture, onboarding flows, reactivation. • Work closely with sales and operations to align campaigns with real customer needs and on-the-ground feedback. • Own messaging, positioning, and storytelling for key GTM motions (new cities, new products, new segments like SMBs, startups, enterprises). Brand & Content • Own GoFloaters’ narrative: why we exist, who we serve, and how we are different. • Build a content engine: articles, case studies, comparison guides, videos, carousels, webinars, and playbooks for founders and office decision-makers. • Use AI copilots to rapidly generate, repurpose, and localize content while maintaining a strong brand voice. Data, Tooling & Operations • Set up and manage the marketing stack (analytics, CRM, automation, attribution, experiment tracking). • Define and report on key metrics: CAC, LTV, lead quality, conversion rates by channel, funnel performance, and campaign ROI. • Implement AI-driven workflows for lead scoring, segmentation, personalization, and campaign automation. Skills:- Google Adsense, Facebook Marketing, Social Media Marketing (SMM), Search Engine Optimization (SEO), GEO and AEO