Digital Marketer

Responsibilities * Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns * Design, build and maintain our social media presence * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Plan, execute, and measure experiments and conversion tests * Collaborate with internal teams to create landing pages and optimize the user experience * Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints * Instrument conversion points and optimize user funnels * Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements * BS/MS degree in marketing or a related field * Experience in digital marketing agency would be an added advantage * Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns * Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate * Experience in optimizing landing pages and user funnels * Experience with A/B and multivariate experiments * Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) * Experience in setting up and optimizing Google Adwords campaigns * Strong analytical skills and data-driven thinking * Up-to-date with the latest trends and best practices in online marketing and measurement Skills:- Digital Marketing, Google Adwords, Web Analytics, Google Analytics, Facebook Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM) and Marketing Strategy