Head of Sales

The Opportunity We're partnering with an ambitious, Sydney-based online retailer that's challenging traditional industry practices and transforming the way Australians shop for high-value products. Combining technology, convenience and a customer-first approach, this business is creating a simpler, more transparent and engaging buying experience. As the business continues its growth journey, we're searching for an exceptional Head of Sales to lead its customer-facing sales function and unlock the next phase of commercial performance. Reporting to the CFO / Director of Customer Experience, you'll take ownership of an established team of approximately 20+ sales professionals, driving sales conversion, productivity, customer engagement and overall commercial results. What You'll Be Doing • Lead, inspire and develop a team of customer-facing sales professionals • Own sales performance, revenue delivery, lead conversion and individual productivity • Develop and execute strategies to accelerate sales growth and improve commercial outcomes • Build a high-performance sales culture centred on coaching, accountability and customer experience • Optimise inbound lead management, customer engagement and sales conversion • Establish clear KPIs, performance reporting and consistent operating rhythms • Use sales data and customer insights to identify opportunities, remove friction and improve results • Develop sales leaders and create sustainable capability across the team • Identify opportunities to streamline processes, improve systems and support operational scalability • Collaborate with marketing, customer operations and senior stakeholders to improve the end-to-end customer journey • Balance ambitious sales targets with an exceptional, customer-first buying experience What You'll Bring • Proven senior sales leadership experience within a high-volume B2C environment • Demonstrated success leading and developing sizable sales teams, including frontline managers • Strong experience in phone-based, inbound or digitally generated sales environments • A track record of improving sales conversion, revenue performance and individual productivity • Experience building scalable sales processes, coaching frameworks and performance management structures • Strong analytical capability, with confidence using sales data to identify opportunities and drive improvement • The ability to translate commercial strategy into clear, measurable actions • Experience partnering with senior stakeholders across marketing, operations and customer experience • A hands-on, engaging leadership style that inspires accountability, ownership and results • The confidence and adaptability to thrive in an evolving, fast-paced business What's in It for You? • $190,000–$210,000 base salary + superannuation + bonus • Report directly to senior leadership and play a key role in shaping commercial strategy • Take accountability for sales strategy, conversion, productivity and commercial outcomes • Join an innovative online retailer with ambitious plans and significant opportunity to scale • Build sales capability, improve processes and introduce initiatives that deliver measurable results • Work within a modern, technology-led retail model that's redefining the customer buying experience • Make a visible contribution to the growth and evolution of an ambitious consumer business • Partner with senior leaders across customer operations, marketing and the broader business to drive results Ready to Lead the Next Phase of Growth? If you're an established sales leader looking for an opportunity to influence commercial strategy, develop a high-performing team and make a genuine impact within a growing digital-first business, we'd love to hear from you. APPLY NOW or reach out to deanr@rwr.net.au