Performance Marketing Associate

Job Title: Performance Marketing Associate Location: Pune We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth. You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you! Responsibilities: • Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms . • Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality . • Conduct market research and competitor analysis to refine targeting and messaging strategies. • Work closely with creative and content teams to develop engaging ad copies and visuals. • Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs) . • Support senior marketing managers in client calls, reporting, and campaign optimizations . Skills & Qualifications: • Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus). • 1-3 years of experience in digital marketing, performance marketing, or a similar role. • Experience in the real estate industry is preferred but not mandatory. • Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms . • Strong analytical skills with the ability to interpret data and suggest improvements. • Excellent communication and collaboration skills. • A proactive, detail-oriented approach to campaign execution and optimization. What We Offer: • Learn & grow in one of India's fastest-growing real estate proptech companies. • Work with industry experts and gain hands-on experience in performance marketing. • Access the latest marketing automation & analytics tools for campaign execution. • Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities. About Propacity: Propacity is one of India's fastest-growing proptech companies . Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders . Skills:- Google Analytics, Facebook Marketing, Digital Marketing, Communication Skills and Real Estate