Manager - Sales - General Trade/Modern Trade Channel - Retail

Role Overview: Maximum fixed salary can go till 23 lacs per annum. Variables will be as per performance and there will not be any esops. Key Responsibilities: - Achieve monthly and quarterly sales targets within the assigned territory. - Appoint and manage distributors, dealers, and retailers. - Ensure effective product availability and visibility across outlets. - Monitor and improve secondary sales performance. - Conduct regular market visits to identify new business opportunities. - Implement company sales strategies and promotional activities. - Track competitor activities and provide market feedback. - Ensure timely collection of payments and maintain credit discipline. - Maintain daily sales reports and submit performance updates to management. - Coordinate with internal teams for smooth order processing and delivery. Key Performance Indicators (KPIs): - Sales volume and revenue achievement. - Distribution expansion (new outlets / distributors). - Market coverage and outlet penetration. - Collection efficiency. - Visibility and merchandising standards. Qualifications & Requirements: - Bachelors degree in Business Administration, Marketing, or related field. - 1-3 years of experience in FMCG / Beverage sales (preferred). - Strong communication and negotiation skills. - Good knowledge of local market and territory. - Ability to work independently and meet targets. - Valid driving license and willingness to travel extensively. Key Skills: - Sales and negotiation. - Relationship management. - Market analysis. - Time management. - Result-oriented approach.