Copywriter

: • Conceptualise and develop mainline campaigns: Create big ideas and integrated • campaigns led by TVCs, rooted in consumer insights and brand strategy. • Write compelling TVC scripts: Develop engaging scripts, storylines, dialogues, • voiceovers, and memorable brand propositions for television commercials. • Build strong brand narratives: Translate briefs into distinctive creative concepts that • communicate brand positioning, product benefits, and emotional propositions effectively. • Develop campaign ecosystems: Extend core campaign ideas across print, outdoor, • radio, digital, and other relevant consumer touchpoints. • Collaborate with creative teams: Partner with art directors, creative directors, • planners, and account management teams to develop and present integrated creative solutions. • Work on film production: Collaborate with directors, production houses, and other • stakeholders during pre-production, shoot, and post-production to ensure the creative • vision is delivered effectively. • Present and sell ideas: Articulate creative thinking confidently to internal teams and • clients, building strong rationale around concepts and scripts. • Understand the consumer: Use cultural observations, audience insights, category • understanding, and emerging trends to create relevant and memorable communication. • Maintain creative excellence: Ensure all work meets high standards of originality, craft, • brand consistency, and strategic relevance. • Handle multiple projects: Manage creative development across brands and categories • while meeting deadlines and responding constructively to feedback.