Events, Sr Manager

SeniorEvents Manager Remote - United States About the Role The Sr. Manager, Events owns Blackboard’s global events strategy and execution from end to end. This is not a logistics coordination role.

It is a pipeline-accountable, commercially-oriented function responsible for translating Blackboard’s GTM priorities into event programs that generate measurable business outcomes across the full customer lifecycle — from new logo acquisition to retention and expansion.

Sitting within GTM Marketing and reporting directly to the VP, GTM Marketing, you will own the global events calendar, budget, and execution infrastructure.

You will set the strategic prioritization framework for where Blackboard shows up, why, and with what goals — and you will build the pre-, during-, and post-event engagement systems that make each investment convert.

You work in close partnership with Revenue Marketing to ensure events contribute directly to new logo pipeline, and with Customer Marketing to ensure customer-facing events accelerate retention, adoption, and cross-sell.

You partner with GTM Marketing’s PMM function to ensure every event tells a coherent, market-focused story. This is a senior individual contributor role. You will not manage a standing internal team, but you will direct local and contract staff as needed to execute events at scale.

More importantly, you will build and manage the Sales, CSM, and Sales Enablement relationships that determine whether events convert — and you will be accountable for that conversion.

Responsibilities

Global Events Strategy & Portfolio Prioritization Own the global events calendar and prioritization framework —determiningwhich conferences, owned events, and partner activations Blackboard invests in, at what level, and in service of which GTM objectives Build andmaintaina structured events taxonomy that distinguishes pipeline generation events (targeting new logos in Higher Ed and Business & Government) from retention and expansion events (target