Prasuma - Sales Planning & Development Manager

About Ample Foods Private Limited (Prasuma): Ample Foods Private Limited (Prasuma) is a fast-growing food and consumer business with a strong presence across the Fresh & Chilled Deli Meats, Momos and Gourmet Meat categories. Backed by a strong business ecosystem and association with the ITC Group, the organisation combines the entrepreneurial speed of a growing consumer business with the discipline, governance and scale expected of a leading corporate environment. Prasuma has established itself as a pioneer in the Fresh & Chilled Deli Meats segment in India, with over three decades of product and service excellence. The brand has built a strong reputation among modern retail outlets, restaurants, chefs and consumers across the country. In recent years, Prasuma Momos has emerged as a high-growth consumer brand, achieving significant scale and becoming one of India's leading momo brands. The group's portfolio also includes Meatigo, a premium online meat and delicatessen business focused on transforming the way Indians consume meat through quality products, responsible sourcing, cold-chain excellence and traceability. This is an opportunity to join a growing food and FMCG organisation and play an important role in strengthening financial reporting, controls, processes and management information systems. Website: https://www.prasuma.com and http://www.meatigo.com. Job Purpose: We are looking for a Sales Planning & Development Manager to drive sales planning, demand forecasting, business analytics and S&OP coordination. The role will partner with Sales, Supply Chain, Finance, Marketing, Production and Operations to improve business visibility, planning accuracy and sales performance. Key Responsibilities: 1. Sales Forecasting & Demand Planning: - Develop SKU-wise monthly, quarterly, and annual sales forecasts. - Analyse historical sales trends, seasonality, market trends, and business inputs to improve forecast accuracy. - Coordinate with Sales, Supply Chain, Production, and Operations teams to align demand and supply plans. - Provide input for the Sales & Operations Planning (S&OP) process. - Identify demand fluctuations, supply risks, and potential stock gaps in advance. - Continuously improving forecasting methodologies and planning processes. 2. S&OP Coordination & Business Alignment: - Drive the monthly S&OP process and ensure timely completion of planning activities. - Coordinate with Sales, Supply Chain, Production, Finance, and other stakeholders for demand-supply alignment. - Track S&OP action items and ensure timely closure. - Identify and escalate stock-out, excess inventory, and supply-related risks. - Support management in balancing business demand with available supply and production capacity. 3. Sales MIS & Business Dashboarding: - Develop and maintain daily, weekly, and monthly sales dashboards. - Track sales, targets, achievement, growth, productivity, inventory, and channel performance. - Automate recurring reports and reduce manual reporting activities. - Ensure timely and accurate availability of business information to stakeholders. - Develop dashboards that provide real-time visibility into business performance. 4. Sales Data Management & Governance: - Ensure accuracy and integrity of primary and secondary sales data. - Maintain and validate master data including SKU, pricing, distributor, channel, and sales-related information. - Conduct regular data audits and identify discrepancies. - Establish data validation and governance mechanisms. - Ensure business reports are generated from accurate and reliable data. 5. Business Analytics & Decision Support: - Analyse sales and business data to identify trends, opportunities, risks, and performance gaps. - Provide actionable insights to Sales and Business leadership. - Develop analytical reports to support strategic and operational decision-making. - Identify growth opportunities by region, channel, customer, and SKU. - Translate business data into clear recommendations for management. 6. Sales Performance Management: - Track target versus achievement across regions, channels, products, and sales teams. - Monitor sales growth, productivity, run-rate, and performance trends. - Identify performance gaps and highlight potential business risks proactively. - Provide regular performance updates to Sales leadership. - Ensure accuracy and timely circulation of sales performance reports. 7. Trade Spend & ROI Analytics: - Monitor trade schemes, discounts, promotional expenses, and other sales-related investments. - Analyse the ROI of trade promotions and channel initiatives. - Track trade is spent against budgets and business objectives. - Identify inefficient or unproductive spending. - Provide recommendations to improve trade investment effectiveness. 8. Cross-functional Coordination: - Work closely with Sales, Supply Chain, Production, Finance, Marketing, Trade Marketing, and Operations. - Ensure smooth flow of information and planning inputs across functions. - Resolve interdepartmental dependencies and operational issues. - Establish clear timelines and accountability for planning-related activities. - Act as a central coordination point for sales planning and business analytics. 9. Team Management & Capability Development: - Manage, mentor, and guide the Sales Planning team. - Allocate responsibilities and monitor individual and team performance. - Establish KRAs and measurable objectives for team members. - Review team performance periodically and provide constructive feedback. - Build analytical, reporting, and system capabilities within the team. - Ensure knowledge transfer and business continuity within the function. 10. Process Improvement & Automation: - Identify inefficiencies in existing sales planning and reporting processes. - Drive automation of repetitive and manual reporting activities. - Identify opportunities to use technology, analytics, AI, and business intelligence tools. - Reduce manual effort and improve reporting turnaround time. - Develop scalable systems and processes for sales planning and performance management. - Continuously improve the efficiency, accuracy, and effectiveness of the Sales Planning function. What We're Looking For: - 6 - 10 years of experience in Sales Planning, Demand Planning, Sales Operations, Business Planning or Commercial Analytics. - Experience in FMCG / Consumer Goods / Retail / Distribution preferred. - Strong hands-on experience in forecasting, S&OP, sales analytics and MIS. - Advanced Excel skills; experience with Power BI / BI tools and ERP systems. - Strong analytical, problem-solving and stakeholder management skills. - Ability to convert data into clear business insights and recommendations. - MBA/PGDM in Sales & Marketing, Operations, Business Analytics, Supply Chain or related fields preferred. Ideal Candidate: - A commercially strong and analytical professional who can independently manage sales planning, identify business risks, generate actionable insights and drive automation and process improvements.