Strategic Planner

Crossing, a Hearstowned digital marketing agency and marketing technology consultancy, helps brands compete and grow in an AIdriven world. The company focuses on building legible brands that are easily found, clearly understood, trusted, and recommended across digital touchpoints. iCrossing works across search, AIpowered answers, content, media, and digital experiences to drive measurable performance for its clients. Team members collaborate with leading global and regional brands, applying datadriven strategies and modern technology to deliver impactful customer experiences. Role Description The Strategic Planner Digital Transformation is a fulltime, onsite role based in Mexico City, Mexico. This role is responsible for developing digital transformation strategies that align with client business objectives, focusing on demand generation, customer experience, and performance marketing. Daytoday tasks include conducting market and competitive research, analyzing data to uncover insights, and translating those insights into clear strategic recommendations and operational plans. The Strategic Planner will collaborate closely with account, media, technology, and creative teams to define roadmaps, prioritize initiatives, and monitor execution against KPIs. The role also involves preparing client presentations, facilitating strategic workshops, and staying current with emerging AI, marketing technology, and digital experience trends to inform future planning. Qualifications Candidates should possess strong Analytical Skills and experience using data and metrics to generate insights and inform decisions. Candidates should possess Market Research capabilities, including audience analysis, competitive benchmarking, and trend identification. Candidates should possess excellent Communication skills, with the ability to present complex ideas clearly to both technical and nontechnical stakeholders. Candidates should possess Strategic Planning expertise, including the development of digital transformation roadmaps and longterm growth plans. Candidates should possess Operational Planning skills to translate strategies into actionable initiatives, timelines, and measurable outcomes. Experience in digital marketing, marketing technology, or consulting environments is highly beneficial. Ability to work crossfunctionally in a fastpaced setting and manage multiple projects simultaneously. Bachelors degree in Business, Marketing, Economics, or a related field advanced degrees or certifications in digital strategy or analytics are a plus. Proficiency with analytics and planning tools e.g., Google Analytics, data visualization platforms, project management tools is preferred. Fluency in English and Spanish, both written and spoken, is strongly preferred for clientfacing collaboration. Requirements Más de 2 años de experiencia laboral en User Experience UX Más de 2 años de experiencia laboral en Benchmarking Más de 2 años de experiencia laboral en Web Analytics Postúlate por este medio. Beneficios Opción a contrato indefinido Seguro de gastos médicos mayores Seguro de vida Vales de despensa Bolsa de trabajo México ofrecemos puesto de Strategic Planner para el sector de Mercadotecnia Publicidad Comunicacion en la empresa iCrossing MX de Cuauhtémoc. Salario acorde a tu experiencia y al salario medio del sector. Actualiza ahora tu currículum vitae y postúlate a este empleo. Tipo de empleo Tiempo Completo.