Digital Marketing Executive

Job Title: Digital Marketing Executive Location: Kolkata – Chinar Park Salary: ₹18,000 – ₹22,000 per month Job Type: Full-time Job Summary: We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in social media management, SEO, paid ads, content creation, and analytics. Key Responsibilities: 1. Social Media Management • Develop, schedule, and publish posts across all social media channels. • Monitor engagement, respond to comments/messages, and grow community presence. • Create campaigns to increase brand awareness and lead generation. 2. Performance Marketing • Run and optimize paid campaigns on Meta Ads, Google Ads, and other platforms. • Track ROI, monitor performance, and adjust strategies for maximum conversions. 3. SEO & Website Management • Implement on-page and off-page SEO strategies. • Conduct keyword research and competitor analysis. • Coordinate with developers/designers for website updates and performance improvements. 4. Content Creation • Create engaging content for social media, blogs, emailers, and ads. • Collaborate with the design team for creatives, videos, and promotional materials. 5. Analytics & Reporting • Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc. • Generate weekly and monthly performance reports. • Provide insights and suggestions for improving campaign results. Required Skills & Qualifications: • Bachelor’s degree in Marketing, Mass Communication, or related field. • Proven experience (1–3 years) in digital marketing. • Strong knowledge of Google Ads, Meta Ads, SEO, and social media platforms. • Proficiency in tools like Google Analytics, Canva, Meta Business Suite, and other digital tools. • Excellent communication, creativity, and analytical skills. • Ability to manage multiple tasks and meet deadlines. Preferred Qualifications: • Experience with video editing or basic graphic design. • Knowledge of email marketing tools . • Understanding of branding and consumer psychology. Benefits: • Competitive salary and incentives. • Opportunity to work on multiple brands and campaigns. • Growth and learning opportunities. • Friendly and collaborative work environment. Skills:- Social Media Marketing (SMM), Google Analytics, Google Adwords, Meta-data management, Data Visualization, Search Engine Optimization (SEO) and Content Strategy