Business Development Manager - Channel Sales - West Region

Role Overview: We are looking for a Business Development Manager - Channel Sales to develop and expand our channel business for POS Printers, PCPOS systems and related Retail IT products. The role will be responsible for developing a strong network of distributors, dealers, resellers, POS solution providers, system integrators and technology partners across West India. Key Responsibilities: - Identify, appoint and develop distributors, dealers, resellers and POS solution partners across assigned territories. - Build and maintain a strong and active channel partner network across West Region. - Identify new market opportunities and expand the company's presence in existing and new territories. - Generate sales through channel partners and achieve assigned revenue, volume and margin targets. - Establish strong relationships with distributor owners, sales managers, product managers and key decision-makers. - Regularly visit channel partners to develop business opportunities, review sales performance and identify new prospects. - Drive product presentations, demonstrations, partner meetings and customer engagements jointly with channel partners. - Provide partners with product information, pricing, sales tools, presentations and other required support. - Train channel partners and their sales teams on POS Printers, PCPOS and related solutions, including product features, applications and positioning. - Monitor partner inventory, sales pipeline, order flow and market demand. - Ensure effective stock rotation and minimize channel inventory build-up. - Develop and manage channel schemes, incentives, rebates and promotional programs in coordination with management. - Identify and manage opportunities for cross-selling and upselling across the partner network. - Monitor competitor products, pricing, channel strategies and market activities. - Travel extensively across assigned territories for partner development, customer meetings and business reviews. Target Relationships: - IT Distributors - Regional Distributors - POS Dealers and Resellers - POS System Integrators - Software / POS Application Companies - Hospitality Technology Partners - QSR Technology Partners - Barcode and Auto-ID Partners - Payment Technology Partners Product Focus: - POS Receipt Printers - PCPOS Systems - Customer Display / Peripheral Solutions - Related Retail IT Hardware and Solutions Required Skills and Experience: - Proven experience in developing and managing distributors, dealers, resellers or system integrators. - Experience selling POS Printers, POS hardware, PCPOS, barcode products, retail technology or similar products will be strongly preferred. - Strong understanding of the IT distribution and channel ecosystem. - Existing relationships with distributors, POS dealers, resellers and system integrators will be an advantage. - Ability to identify and onboard productive channel partners. - Commercial understanding of distributor margins, partner pricing, schemes, rebates and channel incentives. - Strong presentation and communication skills. - Proficiency in MS Office; CRM experience will be an advantage. - Good communication skill in English, Hindi and local language.