Growth Product Leader

iFIT ’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience.

We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey. ABOUT THE ROLE iFIT is building its next generation subscription product, and the Growth Product Leader owns the funnel.

You are accountable for every step between a new visitor and a paying, retained member: activation, onboarding, trial to paid, free to paid, referral and viral growth, and in product save flows. You lead a small team of product managers and analysts and run the Growth lane of the single product backlog.

You report to the Head of Product and partner daily with the Chief Subscription Officer on offer economics, with Marketing on acquisition, with Retention on save flows, with Design on growth surfaces, and with Analytics, who hold the experiment gate. WHAT YOU WILL OWN Paywall and plan surfaces.

Own the paywall and plan presentation surfaces. Pricing, plans, and packaging remain with the CSO. Trial to paid and free to paid. Decide the product experience that converts trials and free users to paid members. Work with the CSO, who sets offer economics and pricing, and with Retention on offer strategy.

Paid subscriber Conversion. Own the number of visitors, trial users, and free users who become paid subscribers. Set the targets, decide the experience from first session to checkout, and run the experiments that lift conversion. Activation and onboarding.

Decide the activation and onboarding experience and own onboarding conversion. Referral growth. Make the final call on referral and viral growth mechanics. Product led growth. Own product led acquisition strategy and the product levers behind organic and App Store growth. Marketing decides overall acquisition,