Senior Brand Manager, NordicTrack B2B

iFIT ’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience.

We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey. We are currently seeking an ambitious pace-setter to join our team as a Senior Brand Manager, NordicTrack B2B remotely in the US.

NordicTrack is building its B2B business by extending its premium fitness equipment brand into commercial markets — hospitality, multifamily and residential amenities, corporate wellness, fitness studios and boutique operators, and commercial retail and distribution partners.

The Senior Brand Manager, NordicTrack B2B owns the commercial go-to-market for the total NordicTrack commercial portfolio — segment strategy, value proposition, positioning, creative strategy, and the demand generation engine that feeds the sales motion — with Pilates as the near-term emphasis and lead category expansion.

At its core, this is a role about translation: understanding commercial customer segments deeply enough to know what jobs they are trying to get done, turning that insight into creative strategy and customer-facing assets, measuring whether those assets actually move the business, and adjusting when they do not.

ROLE COMMITMENTS Turn customer insight into commercial growth by building a real understanding of each commercial segment and translating that into creative strategy, customer-facing assets, and campaigns that generate pipeline — measuring what works and pivoting on what doesn't.

Define the business by establishing which segments to serve, what NordicTrack offers commercial buyers, and why the brand is credible there — clearly enough that internal teams, channel partners, and customers repeat it without translation. Partner to the commercial P&L by