Growth Manager Modern Trade

– Growth Manager Modern Trade Location: Mumbai Experience: 4–8 Years About the Role We are looking for a proactive and analytical Growth Manager Modern Trade to manage and grow relationships with key modern trade accounts. The ideal candidate will have experience in FMCG/D2C brands, strong account management capabilities, excellent negotiation skills, and a data-driven approach to driving business growth. This role requires someone who is process-oriented, commercially sound, and capable of collaborating with cross-functional teams to achieve sales objectives. Key Responsibilities ● Manage end-to-end relationships with key Modern Trade accounts to drive sales, visibility, and business growth. ● Build and maintain strong relationships with buyers and category managers across modern trade partners. ● Develop joint business plans (JBPs) with key accounts and ensure timely execution of agreed initiatives. ● Monitor sales performance, secondary sales, stock availability, and forecast demand to achieve business targets. ● Analyze sales data, market trends, account performance, and shopper insights to identify growth opportunities. ● Track KPIs including sell-in, sell-out, inventory, promotions, and return on investment (ROI) of trade activities. ● Plan and execute promotional activities, product launches, visibility campaigns, and merchandising initiatives in coordination with internal teams. ● Negotiate commercial terms, promotional calendars, listing opportunities, and trade investments with key accounts. ● Coordinate closely with Supply Chain, Finance, Marketing, and Demand Planning teams to ensure seamless execution and account servicing. ● Ensure timely resolution of customer issues related to orders, replenishment, claims, deductions, and payments. ● Maintain accurate sales forecasts, account plans, and business reports while ensuring adherence to internal processes and compliance. ● Identify opportunities for range expansion, distribution improvement, and revenue growth across existing accounts. Required Skills & Competencies ● Strong Key Account Management and relationship-building skills. ● Excellent negotiation and influencing abilities. ● Strong analytical mindset with the ability to interpret sales data and generate actionable insights. ● Proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, Power Query preferred) and PowerPoint. ● Experience working with sales dashboards and business reporting tools. ● Strong process orientation with attention to detail. ● Excellent communication and stakeholder management skills. ● Ability to manage multiple accounts and priorities in a fast-paced environment. ● Commercial acumen with a solution-oriented approach. Preferred Qualifications ● MBA in Marketing, Sales, or Business Management (Preferred). ● 4-8 years of experience in Modern Trade/Key Account Management. ● Experience in FMCG, Personal Care, Beauty, Consumer Goods, Pharma or D2C brands. ● Hands-on experience managing large modern trade retailers such as DMart, Reliance Retail, HyperCity, Spencer's, Star Bazaar, Nature's Basket, or Health & Glow. ● Experience in business planning, promotional planning, trade marketing execution, and sales forecasting. What We're Looking For ● Customer-centric and relationship-driven professional. ● Data-driven decision maker with strong business acumen. ● Self-starter who takes ownership and delivers results. ● Strong collaborator who can work effectively across Sales, Marketing, Supply Chain, and Finance. ● Highly organized with a process-oriented mindset and execution excellence.