City Lead - BTL Marketing - Quick Commerce

Role Overview: Own offline demand generation for Bengaluru, planning and executing below-the-line campaigns and building local customer bases. Key Responsibilities: - Drive offline growth and customer acquisition. - Manage budgets and activation plans effectively. - Build and train high-performing field teams. - Track CAC and ROI using data-driven insights. Must-Haves: - 4 - 8 years in BTL, Offline Marketing, or Field Growth within quick-commerce, hyperlocal, foodtech, fintech, or D2C. - Proven experience in offline customer acquisition through activations, RWAs, apartments, and local partnerships. - Hands-on ownership of field teams, vendors/agencies, activations, permissions, and execution. - Experience managing BTL budgets with strong understanding of CAC, ROI, and attribution. - Strong Bengaluru market knowledge, comfortable with an 80% field-based role, plus experience in healthcare/pharmacy, pharma marketing norms, or launching new cities/stores. Extra Information: - Experience in quick-commerce, foodtech, or D2C brands. - Strong field ownership and execution skills. - Good communication and community engagement.