Senior Brand Manager - Foods

Key Accountabilities/ Responsibilities: - Aid the Category Lead in preparing the annual budget, ensuring it aligns with the brand's strategic goals and financial objectives. - Own brand budgets and ensure effective allocation of marketing expenses. - Track investments, evaluate ROI, and identify opportunities for cost optimization. - Collaborate with the Consumer & Market Insights (CMI) team and external agencies to discover new or changing consumer insights, keeping the brand aligned with evolving consumer needs. - Regularly monitor and assess brand health metrics, providing insights that are critical for future brand initiatives and improvements. - Translate consumer insights into brand strategies, communication platforms, and innovation/growth opportunities. - Coordinate with market research agencies, advertising agencies, and internal teams to ensure the successful execution of brand projects and initiatives. - Develop team members through coaching, feedback, and exposure to strategic projects. - Contribute to the ideation and planning of ongoing projects, including new product development (NPD), launches, and brand repositioning. - Drive on-ground execution in partnership with the sales function, ensuring that success metrics are tracked and met. - Lead efforts to streamline and improve internal processes by adopting industry best practices and advancements in consumer marketing. Key Deliverables: - Net Revenue - Value Market Share - NPD Pipeline / Stage Gate Milestones - Gross Contribution / Profitability Targets - Marketing Spend Effectiveness & ROI - Brand Health Metrics Key Interactions: Internal: - Sales, Planning, Manufacturing, Logistics, Finance - On alignment of monthly / quarterly / annual plans for the brand - Time to time driving of back-end actions basis business plan - Coordination for planned production / changes / additional business ask & its timely delivery - Approvals & payments to direct vendors External: - Creative / Ad agencies, Media Agency - Relationship Management - Coordination / Influence / Negotiation Role Requirements: - A sharp, business-oriented marketing professional who can independently own the brand agenda, convert insights into growth opportunities, drive execution excellence, and build a strong team. - PG Degree in General / Marketing Management - Years of Experience - 8 - 12 yrs preferred from FMCG - Knowledge & understanding of relevant business indicators, category & industry - Understanding of Marketing Communication basics - Experience managing brands end-to-end including strategy, campaigns, innovation, and business delivery. - Strong analytical and numerical capability with a data-driven approach. - Excellent project management, and execution skills. - Proven ability to lead and develop teams.