Head - Marketing - D2C Consumer Business

MANDATORY REQUIREMENTS: - Experience leading marketing for a consumer or D2C brand. - Strong understanding of both brand and performance marketing. - Strong understanding of CAC, LTV and contribution margin. - Strong creative and aesthetic judgement. ABOUT THE CLIENT: Our client is a growing Indian consumer brand operating in the home fragrance and lifestyle space. The business is digital-first and founder-led, with an opportunity for the marketing leader to play a key role in shaping and scaling the brand. JOB ROLES & RESPONSIBILITIES: - Own the overall brand positioning and ensure consistency across website, packaging, retail, quick commerce and other consumer touchpoints. - Build an integrated marketing strategy connecting brand, content, performance, CRM and trade marketing. - Ensure brand and performance marketing work together toward measurable business outcomes. - Convert consumer research, reviews and social listening into positioning, messaging and product opportunities. - Structure and strengthen the marketing function across brand, content, creative and performance. - Drive marketing decisions based on CAC, LTV, contribution margin and repeat rate. - Build a measurable consumer growth engine and improve overall marketing efficiency. QUALIFICATION & EXPERIENCE: - Up to 8 years of experience. - Preferably from a consumer brand. - Experience with a digitally native or D2C business in categories such as beauty, personal care, home, wellness or lifestyle would be relevant. OTHER DETAILS: Reporting To: Founders Industry Target: D2C, FMCG, beauty, personal care, wellness, home, lifestyle or other consumer-facing categories Work Model Arrangement: Onsite Job Location: Noida