Email Marketing Specialist I

We are seeking a detail-oriented and results-driven Email Marketing Specialist to join our marketing team. The ideal candidate has hands-on experience managing email marketing platforms and understands how to translate marketing goals into targeted, data-driven campaigns that drive engagement and lead generation.

This role is for a self-starter who can manage multiple campaigns, partner cross-functionally with marketing, sales, and IT stakeholders, and ensure email communications are optimized, compliant, and aligned with business objectives.

The Email Marketing Specialist will develop, execute, and optimize email campaigns, manage audience segmentation, and support lead lifecycle initiatives. Strong analytical skills, attention to detail, and a passion for performance marketing are essential. This is a fully remote role.

Responsibilities

Develop, build, and execute email marketing campaigns, including newsletters and nurture programs, and events. Manage and optimize Marketing Cloud Account Engagement for audience segmentation, list management, and campaign deployment.

Collaborate with content, digital, and design teams to create compelling email content aligned with campaign objectives and brand standards. Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and deliverability metrics; provide actionable insights and recommendations.

Create and maintain automated nurture programs and drip campaigns to support lead lifecycle and conversion goals. Ensure email campaigns follow best practices for deliverability, compliance (CAN-SPAM, GDPR), and accessibility standards.

Support A/B testing strategies to optimize subject lines, content, send times, and targeting approaches. Maintain data quality and segmentation accuracy within email lists; troubleshoot issues related to list hygiene and campaign deployment.

Partner with Salesforce teams to ensure alignment between email campaigns, CRM data, and lead tracking. Document campai