VP of Sales – Europe

Description SENAI is seeking an experienced VP of Sales – Europe to lead and accelerate our growth with Intelligence Agencies, Law Enforcement, Defense, and National Security organizations across Europe.

The ideal candidate is a highly autonomous, results-oriented B2G sales leader with a strong network across the European security ecosystem and a proven ability to originate, develop, and close complex, high-value government contracts. This is a hands-on sales leadership role.

We are looking for someone who can operate independently, open doors, build trusted relationships, drive opportunities forward, and close deals in a fast-paced, high-growth environment.

Responsibilities

Define and execute SENAI ’s European B2G sales strategy, with a primary focus on Intelligence Agencies, Law Enforcement, Defense, and National Security organizations. Build and own a strategic pipeline across priority European markets, from initial prospecting and relationship building through contract signature.

Establish and maintain senior-level relationships with decision-makers, operational stakeholders, procurement teams, and government partners. Lead complex government sales cycles, including demos, POCs, RFPs/RFIs, tenders, procurement processes, negotiations, and multi-year contracts.

Proactively identify new opportunities and create access to relevant government organizations and programs. Identify, develop, and manage strategic relationships with local partners, integrators, distributors, and government technology partners where relevant.

Navigate European public-sector procurement frameworks, budget cycles, compliance requirements, and country-specific buying processes. Work closely with SENAI ’s Executive, Product, Presales, and Engineering teams to translate customer requirements into compelling solutions and commercial opportunities.

Represent SENAI at relevant European intelligence, law-enforcement, defense, and homeland-security events. Own European B2G forecasting, pipeline man