Senior Manager - Marketing, Gurugram

R ole: Senior Manager - Marketing Experience: 8+ years Salary: upto 12 LPA ________________________________________________________ About the Organization Our organization's core purpose is to elevate the excellence of the underprivileged by empowering them for mainstream careers through holistic skilling and hiring partnerships. We are a team of passionate go-getters who have taken on a challenging path to drive a socio-economic grassroots-level change in society, looking beyond backgrounds and pedigrees for career opportunities. Our belief that excellence can come from anywhere is evidenced by our results: • 105+ placements at 4 MNCs with an average pay exceeding INR 50,000 per month. • 16 promotions among alumni who are now becoming active taxpayers. • Diverse Backgrounds: Our alumni include individuals who overcame significant socio-economic barriers—including former street vendors, individuals who could not afford higher education, and survivors of difficult personal circumstances—showing grit and resilience through our 1-year residential skilling program. Unlike programs that prepare candidates solely for blue-collar jobs or remote/hybrid models, our unique residential model delivers future-ready skilling that consistently yields mainstream MNC careers. The Role This is not a traditional marketing role. As Senior Marketing Manager, you will help build the organization's brand, shape its narrative, strengthen its visibility, and create marketing-led growth across applicants, corporates, NGOs, and CSR partners. Key Responsibilities • Brand and Storytelling • Define and build brand identity across platforms. • Own content strategy across all media including social channels, website, and collateral. • Translate real outcomes into compelling narratives. • Position the organization as a credible, differentiated voice in skilling and hiring. • Thought Leadership and Positioning • Drive founder-led and organization-led content. • Build a consistent voice that challenges existing hiring and education systems. • Create content that attracts potential students, corporates, NGOs, and partners. • Partnership-Led Growth • Build and nurture relationships with NGOs, corporates, and CSR leaders. • Support outreach for hiring partnerships and sourcing networks. • Enable marketing-led pipelines for both supply and demand sides. • Demand Generation and Engagement • Drive high-quality applications from eligible candidates. • Improve engagement and following across digital platforms. • Design campaigns that convert awareness into action. • Execution and Team Leadership • Lead and manage the existing marketing team. • Ensure consistency, quality, and speed of execution. • Work across content, campaigns, PR, and partnerships. Qualifications and requirements • Experience: 8+ years in marketing; EdTech experience preferred and NGO exposure is a plus. • Skills: Strong storytelling and content instincts with the ability to translate complex ideas into simple, powerful narratives. • Technical Knowledge: Experience in digital marketing, brand building, and campaign execution. • Mindset: High ownership and ability to operate in an unstructured environment, aligned deeply with the organization's mission. What Makes This Role Different Most marketing roles measure success in revenue; this one measures it in real impact: • How many lives changed • How many careers launched • How many organizations rethink hiring You will not just build a brand—you will help shape how India thinks about talent. - Hiring Note: Applications will be reviewed on rolling basis. This job is reposted on October 1st, 2026 on Ground Zero. For any questions, ping us on WhatsApp chat: +91-8058331557