General Manager, Marketing

Redpath Partners is proud to be partnering exclusively with Brown Property Group on this Executive Leadership Team appointment. The Business Brown Property Group is one of Victoria's leading private property developers, with over 60 years of experience delivering residential communities, and commercial and retail spaces across the state. Family-owned and values-led, BPG controls every stage of development in-house, from acquisition and project management through to sales, marketing, conveyancing and civil construction via its own delivery arm, Brown Civil. The current portfolio includes five active or near‑term communities across Melbourne's south‑east and Cranbourne corridor. It's a genuinely exciting time to step in, with one community currently launching and another moving through final preparation for launch, alongside established projects deep into their sales run and a boutique infill site in planning. Backed by a head office team of around 30, this is a business with genuine scale and real momentum. The Role This is a newly evolved position for a commercially‑minded marketing leader ready to take BPG's marketing function from project‑focused execution to an integrated, data‑driven, portfolio‑wide capability. Reporting to the Chief Operating Officer and sitting on the Executive Leadership Team, the General Manager – Marketing will lead the marketing team of 2-4 and own strategy across project marketing, brand, CRM, digital acquisition, market intelligence and marketing operations. You'll work hand-in‑glove with Development and Sales to ensure marketing strategy is directly aligned to sales targets and pipeline, and you'll be the voice of the customer and the market in decisions on pricing, product mix, staging and release. What you'll own: • Go-to-market strategy for every project launch: positioning, branding, Experience Centre and Display Village strategy, digital and physical customer experience • The marketing budget end-to-end, including agency and digital spend and supplier negotiations • Leadership and development of the Project Marketing team, with real accountability for commercial outcomes, not just marketing output • BPG's corporate brand and digital capability, including embedding HubSpot as the CRM and forecasting system of record • A current, working grasp of SEO, AEO and GEO applied to digital acquisition About You • Senior marketing leadership experience from a residential or masterplanned community developer of comparable or larger scale • A track record taking 1,000+ lot communities from launch through to sell-out • Direct experience managing and coaching a small team (2-4 people), including performance management • Strong commercial and budget discipline: ROI, cost per lead, cost per sale, agency negotiation • Hands‑on CRM and digital marketing capability, including HubSpot (or equivalent) implementation or migration from manual processes • Comfortable operating at ELT level while staying hands‑on day to day • Based in or willing to relocate to Melbourne's south‑east, full‑time and in‑office • Prior experience building or scaling an in‑house marketing function is highly regarded • Must have full working rights in Australia and be based in Australia - this is an in-office role based in Melbourne. #J-18808-Ljbffr