Email Marketing Specialist (Remote)

About the Role Our client is seeking a meticulous and creative Email Marketing Specialist to join their dynamic, fully remote team, serving clients in the Mossel Bay region. This role is integral to designing, executing, and optimizing email marketing campaigns that nurture leads, engage customers, and drive conversions. You will leverage your expertise in email platforms and automation to create personalized and impactful communication strategies. This position is ideal for a detail-oriented marketer who thrives in a remote work environment and is passionate about leveraging data to enhance customer communication and achieve business objectives. Key Responsibilities • Develop, implement, and manage end-to-end email marketing campaigns, including newsletters, promotional emails, and automated workflows. • Segment email lists and personalize campaign content to maximize relevance and engagement for different customer groups. • Design visually appealing and mobile-responsive email templates, ensuring brand consistency and optimal user experience. • A/B test various elements of email campaigns (subject lines, content, CTAs, send times) to continuously improve performance metrics. • Monitor email campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and provide actionable insights for optimization. • Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) and maintain high deliverability rates. Requirements • Bachelor's degree in Marketing, Communications, or a related field. • 2-4 years of experience specifically in email marketing, with a proven track record of successful campaign execution. • Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue) and automation tools. • Strong understanding of email marketing best practices, deliverability, and analytics. • Excellent copywriting and editing skills, with the ability to craft compelling and persuasive messages. • Detail-oriented with strong organizational and project management skills, essential for remote work. Benefits • Competitive salary and remote work flexibility, allowing for a great work-life balance. • Comprehensive health, dental, and vision insurance coverage. • Allowance for home office setup and continued professional development. • Access to a supportive online community and virtual team-building activities. • Opportunity to work with a global client base and contribute to innovative marketing strategies. #J-18808-Ljbffr