Digital Marketing Executive – Performance Marketing

• Position: Digital Marketing Executive – Performance Marketing • Location: Eunos • Working Hours: Monday to Friday, 9:00am – 6:00pm • Salary (commensurate with experience): S$4,000–S$4,500 basic monthly + Performance Bonus + 14 Days Annual Leave • Duration: Permanent / Full-time • Industry: Financial Education / Digital Marketing Main Responsibilities: • Plan and execute performance-driven digital marketing campaigns across Meta and Google. • Build and optimise conversion funnels, including A/B testing of advertisements, landing pages and sales pages. • Develop compelling marketing hooks, messaging and direct-response copy across ads, emails, video scripts and landing pages. • Conceptualise engaging video advertisements and work closely with designers, video editors and content specialists. • Create clear creative briefs and support the development of lead-generation assets such as e-books, reports and short courses. • Use Generative AI tools to support marketing ideation, content development and campaign execution. • Monitor campaign performance and stay updated on new advertising channels, tools, formats and marketing trends. Requirements: • Diploma or Degree in a relevant discipline. • At least 1 year of experience in digital marketing, advertising or performance marketing. • Strong copywriting ability with a good understanding of persuasive and direct-response marketing. • Comfortable working with marketing metrics, campaign data and performance results. • Creative, adaptable and proactive with a strong interest in digital marketing. • Experience with Meta Ads, Google Ads, ClickFunnels, HubSpot or Generative AI tools will be advantageous. • Interest in financial markets, investing or trading would be an added advantage. We do not charge our candidates nor bind them with any contract. #J-18808-Ljbffr