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Lead Digital Media Planner/Buyer - Remote, Latin America
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Job Description
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.
Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.
With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.
We are looking for someone with a strong media and advertising foundation; well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies.
Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We’re seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time.
Above all, we think having the right positive, engaged personality is crucial for our work culture and to create a passionate tie to our agency’s thriving team philosophy. Media Planning & Strategy Develop comprehensive media plans aligned with client goals and target audiences.
Conduct in-depth research and analysis to identify optimal media channels and strategies. Determine budget allocation across channels based on performance and objectives. Stay abreast of emerging digital media trends, technologies, and AI integrations.
Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process. Campaign Execution & Management Oversee the execution of paid media campaigns across various platforms (e. g. , Google Ads, social media platforms, programmatic display). M
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