Director of Sales - South Region

DIRECTOR OF SALES – SOUTH REGION Dialight is the world leader in LED industrial lighting technology with millions of LED fixtures installed worldwide. We see a world where heavy industry is transformed to be safer, more productive, and environmentally friendly through illumination.

We enable industrial customers operating in demanding environments to reduce their energy costs, maintenance costs, and carbon footprint while maximizing the safety and productivity of their facilities.

Position Summary We are seeking an experienced, results-driven Director of Sales – South Region to lead revenue growth, market expansion, and strategic account development for a manufacturer of industrial LED lighting solutions.

This role is responsible for developing and executing the regional sales strategy across the Southern United States, with a focus on heavy industrial, petrochemical, refinery, manufacturing, utility, infrastructure, and energy-related markets.

The Director of Sales will lead and support regional sales efforts, build strong customer and channel relationships, drive specification and project-based selling, and ensure the company’s industrial LED lighting solutions are positioned effectively with end users, EPC firms, electrical contractors, distributors, engineering firms, and key decision-makers.

The ideal candidate is a strategic sales leader with deep experience in industrial sales, strong knowledge of complex B2B sales cycles, and a demonstrated ability to grow revenue in specification-driven markets.

Key Responsibilities

Sales Leadership & Regional Strategy Develop and execute a comprehensive sales strategy for the South Region to achieve revenue, gross-margin, and market-share objectives. Lead regional sales planning, forecasting, pipeline development, and territory prioritization.

Identify high-growth industries, accounts, and geographic markets within the region. Establish clear performance expectations, sales goals, and account development priorities. Partne