Web Developer (Remote)

Job Title: Web Developer (WordPress, Headless CMS & D2C) Location: Sydney, NSW, Australia (REMOTE) 9 AM - 5 PM AEST About the Role We’re seeking an experienced Web Developer to take ownership of our WordPress websites, lead our transition to a headless CMS and build high-performing digital experiences that turn visitors into paying customers. You’ll be responsible for maintaining and optimising our existing websites while developing customer-facing applications, including sign-up flows, checkout, account management and subscription services. This is a hands-on role with real ownership. You’ll work closely with management and marketing to deliver technical solutions that directly impact website performance, customer acquisition, conversion and retention. Key Responsibilities WordPress Development & Website Performance • Build, maintain and update WordPress websites using Elementor, custom themes and reusable components. • Ensure website security, stability and performance, including Core Web Vitals, uptime and plugin management. • Develop high-converting landing pages for marketing campaigns, with accurate tracking and analytics in place. • Identify and implement ongoing improvements to website functionality, speed and user experience. Headless CMS Development & Migration • Evaluate and recommend suitable headless CMS platforms and modern frontend frameworks. • Plan and lead the migration from WordPress to a headless CMS, including content modelling, URL mapping, redirects and SEO preservation. • Build reusable component libraries that allow marketing teams to launch and update pages efficiently. D2C Application Development • Develop and improve customer-facing applications, including sign-up, checkout, account and subscription management. • Integrate payment platforms, Salesforce and third-party APIs. • Conduct A/B testing and optimise customer journeys to improve conversion rates and retention. Analytics, Tracking & Collaboration • Implement and maintain analytics and tracking through GA4, Google Tag Manager, Meta Pixel and Conversions API. • Work closely with management and marketing to translate business requirements into functional technical solutions. • Prepare clear technical documentation and ensure smooth handovers to agencies or other developers. • Communicate technical decisions and trade-offs clearly to non-technical stakeholders. Requirements • Excellent spoken and written English, with the ability to communicate confidently with non-technical stakeholders. • Proven experience working with direct-to-consumer (D2C) brands, either in-house or agency-side. • Strong understanding of D2C customer journeys, subscriptions, conversion funnels and customer acquisition. • Experience developing customer-facing web applications involving accounts, payments or subscription management. • Minimum 3 years of hands-on WordPress development experience, including custom themes, Elementor and plugin management. • Practical experience with headless CMS platforms such as Contentful, Sanity, Strapi, Storyblok or headless WordPress. • Experience with modern frontend frameworks such as Next.js, Nuxt or Astro. • Strong proficiency in HTML, CSS, JavaScript/TypeScript and React. • Solid understanding of website performance, responsive design, accessibility and Core Web Vitals. • Experience integrating third-party APIs and payment platforms. • Ability to manage priorities independently, identify risks early and take ownership of projects from development through to delivery. • Strong problem-solving skills, attention to detail and a proactive approach to continuous improvement. • Ability to work on-site in Sydney. Nice to Have • Experience integrating Salesforce Marketing Cloud or Sales Cloud. • Experience with Stripe, recurring billing and subscription payment systems. • Experience implementing GA4, Google Tag Manager and server-side tracking. • Familiarity with Vercel, Netlify or similar hosting and deployment platforms, including CI/CD. • Previous experience working with automotive, services or subscription-based businesses. • A portfolio demonstrating measurable improvements in website performance, conversion rates or revenue. Benefits • Opportunity to take ownership of the company's websites and digital platforms. • Lead the transition to a modern headless CMS architecture. • Work directly with management and marketing on projects with measurable commercial impact. • High level of ownership and autonomy in technical decision-making and project execution. • Opportunity to develop and optimise customer-facing applications and subscription experiences. • Hands-on involvement in both technical development and digital growth initiatives. • Opportunity to influence the company's long-term technology strategy.