Regional Sales Manager - West Texas

Position Summary The Regional Sales Manager - Turf is responsible for driving sales growth, developing strategic customer relationships, and expanding market share within the assigned territory. This role manages and grows a portfolio of turf industry customers including golf courses, sports complexes, municipalities, landscapers, distributors, and turf management professionals. The Regional Sales Manager serves as a trusted advisor to customers by providing technical expertise, identifying business opportunities, and delivering solutions that improve turf performance and operational results. Key Responsibilities Sales & Business Development • Develop and execute strategic territory sales plans to achieve and exceed revenue, margin, and market share objectives. • Identify, prospect, and secure new business opportunities across golf, sports turf, municipal, commercial landscaping, and other turf-related markets. • Maintain and expand relationships with existing customers through consultative selling and regular account management. • Develop annual business plans for key accounts and distributors. • Monitor market trends, competitor activities, and emerging opportunities within the turf industry. • Generate accurate sales forecasts and maintain a robust sales pipeline. Customer Relationship Management • Serve as the primary point of contact for customers within the assigned region. • Conduct regular customer visits, product demonstrations, field evaluations, and business reviews. • Partner with superintendents, grounds managers, athletic field managers, landscape contractors, and purchasing decision-makers to identify solutions that meet operational needs. • Resolve customer concerns and coordinate resources to ensure exceptional service and customer retention. • Represent the company at industry events, conferences, trade shows, and association meetings. Technical & Product Support • Provide technical expertise regarding turf products, agronomic practices, equipment, or services. • Collaborate with agronomy, operations, marketing, and customer support teams to deliver value-added solutions. • Conduct product training and educational presentations for customers and distributors. • Develop knowledge of industry best practices and emerging technologies impacting turf management. Leadership & Collaboration • Partner cross-functionally with marketing, product development, customer service, operations, and finance teams. • Share marketplace insights and customer feedback to support future business strategies. • Participate in regional and national sales meetings. • Mentor junior sales representatives when appropriate. Qualifications Required • Bachelor's degree in Business, Agronomy, Turfgrass Management, Agriculture, Horticulture, or related field; equivalent experience may be considered. • Strong communication, presentation, negotiation, and influencing skills. • Proficiency with CRM systems and Microsoft Office applications. • Ability to travel extensively within assigned territory (50-75%). Preferred • 5+ years of successful outside sales experience. • Knowledge of turf, golf, landscaping, agriculture, irrigation, equipment, or related industries. • Demonstrated ability to build long-term customer relationships and close complex sales opportunities. • Turfgrass management, golf course, sports field, or landscaping industry experience. • Certified Turfgrass Professional (CTP), Certified Sports Field Manager (CSFM), or related certification. • Knowledge of agronomic practices, turf nutrition, pest management, irrigation systems, or turf equipment. Key Competencies • Strategic Selling • Business Development • Account Management • Relationship Building • Technical Consultation • Financial Acumen • Market Analysis • Negotiation • Communication & Presentation Skills • Problem Solving • Results Orientation Pay Range: $80,000.00 USD - $90,000.00 USD Annually What We Offer Eligible Employees: • Medical, dental and vision insurance • 401(k) with company match • Generous holiday schedule and paid time off • Employee and Family Assistance Program (EAP) • Life and disability insurance • Learning and development program Responsible Manufacturing – Protecting Our Planet for the Future • EcoVadis Platinum Medal - recognizing top 1% global performance in sustainability excellence. • Goal Zero - commitment to diverting job site and manufacturing waste from landfill. • Industry-leading manufacturing systems certified to ISO 9001 (quality), ISO 14001 (environmental), and ISO 45001 (health & safety). • Leading recycling and material regeneration through two owned and operated facilities. Who We Are: Tarkett Sports is a world leader in sports construction and surfacing, providing architectural design, full-scope construction services, and a comprehensive portfolio of industry-leading sports surfacing solutions. Trusted by leading programs at every level, we're proud to deliver a seamless turnkey experience for our clients. • Over 80,000 Installations Worldwide • Over 25 Years of Experience • Collection of Leading Solutions • One Answer for Your entire Facility https://tarkettsports.com/en-na Tarkett is an equal opportunity employer. We value diversity in backgrounds and in experiences and promote an inclusive workplace where all employees can perform at their best.