Xneeti - Growth & GTM Lead - B2B SaaS

Growth & GTM Lead - B2B SaaS Location: Gurgaon | Work Mode: On-site | Reports to: Founders About Xneeti: Xneeti is an AI-native retail media management platform helping Amazon businesses improve advertising, content, profitability and marketplace operations. Backed by B Capital and Good Capital, we are building technology for the next generation of e-commerce and retail media. The Role: We are looking for a Growth & GTM Lead to work closely with the founders and own Xneeti's demand generation and growth engine. This is a high-ownership individual contributor role for someone who can build GTM strategies, identify growth opportunities and execute them end-to-end. You will be responsible for creating qualified pipeline through organic, inbound, owned and partner-led channels. What You'll Own: - Build and execute GTM and demand-generation strategies across target segments, positioning, messaging, channels and campaigns. - Own qualified pipeline generation through organic and inbound channels, with clear accountability for growth outcomes. - Develop and execute growth initiatives across SEO, content, LinkedIn, communities, webinars, conferences, events and other organic channels. - Own email marketing campaigns, lead nurturing and lifecycle communication, including segmentation, campaign strategy and automated sequences. - Work with CRM and marketing automation systems to manage lead journeys, segmentation, scoring, nurture workflows and campaign tracking. - Optimise the website and landing pages to improve organic traffic -> lead -> qualified opportunity conversion. - Identify, build and manage referral, co-marketing and ecosystem partnerships with agencies, software companies, consultants, aggregators, marketplace service providers and other relevant partners. - Develop partner-led demand generation through joint webinars, events, content, referrals and co-marketing initiatives. - Identify and launch new 0 -> 1 growth initiatives, taking them from strategy to execution and measurable results. - Work closely with founders on market positioning, messaging, GTM experiments and growth priorities. - Explore AI search visibility / AEO and emerging organic acquisition opportunities. - Analyse funnel performance, identify bottlenecks and continuously experiment with new channels and approaches. - Build repeatable growth processes rather than relying on one-off campaigns. What We're Looking For: - 4 - 7 years of experience in Growth Marketing, Demand Generation, GTM, Marketing Strategy or a related role. - Strong B2B SaaS experience is essential. - Proven experience developing and executing GTM strategies. - Experience generating qualified pipeline through organic, inbound, owned or partner-led channels. - Experience working closely with founders / senior leadership in a high-ownership environment. - Strong experience in partnerships and ecosystem-led growth. - Hands-on experience with email marketing, CRM, marketing automation and lead nurturing. - Experience with SEO, website optimisation and organic conversion. - Experience generating demand through webinars, conferences, events, communities and co-marketing. - Experience launching new growth initiatives from 0 -> 1. - Strong analytical, communication and execution skills with a bias towards measurable outcomes. - US market experience is strongly preferred. - Agency experience is a plus. Education: - Tier-1 MBA or Tier-1 engineering college preferred. - Strong academic background combined with relevant startup, B2B SaaS, growth or GTM experience. You'd Be a Strong Fit If: You've independently built a GTM or demand-generation strategy, worked directly with founders, generated pipeline through organic channels, built ecosystem partnerships, run email/CRM automation, and can take a growth initiative from idea -> strategy -> execution -> measurable outcome. This is a single-owner role. You should be comfortable being both the strategist and the hands-on executor.