Category Manager - Marketing - Alcoholic Beverages

Key Responsibilities: - Develop and execute brand and category strategies aligned with overall business objectives. - Drive go-to-market strategies for new product launches and portfolio initiatives. - Build and strengthen premium and luxury brand positioning in the target market. - Develop strategies to improve premium product mix, category growth, and market performance. - Drive pricing and premiumization strategies based on consumer insights, market trends, and competitive intelligence. - Lead trade engagement initiatives and collaborate closely with sales and channel teams. - Identify new category and brand growth opportunities through market and consumer analysis. - Lead innovation initiatives and product launches from concept to market execution. - Analyze consumer behavior, market trends, competitive activity, and category performance. - Develop marketing plans and campaigns and evaluate their effectiveness using relevant KPIs. - Monitor marketing investments and optimize spend to improve marketing ROI. - Collaborate with sales, trade marketing, product, and cross-functional teams to deliver commercial objectives. - Track brand and category performance and present insights and recommendations to senior management. Required Candidate Profile: - 6 - 10 years of experience in Brand Management, Category Management, Marketing, or a related role. - Experience in premium consumer categories such as: 1. Alcoholic Beverages 2. Luxury 3. Premium FMCG 4. Lifestyle 5. Beauty 6. Hospitality 7. Premium Consumer Brands - Proven experience in brand building and commercial growth. - Strong understanding of premiumization, pricing strategy, consumer behavior, and category management. - Experience managing GTM strategies, trade engagement, and innovation launches. - Strong analytical and commercial acumen with a data-driven approach. - Strong stakeholder management and cross-functional collaboration skills. - Entrepreneurial mindset with the ability to operate effectively in dynamic business environments. Key Success Metrics: - Brand strategy and GTM performance - Premium mix improvement - Gross margin expansion - Innovation success rate - Marketing ROI - Category growth and commercial performance Role Details: - Location: Delhi - Industry: Alcoholic Beverages - Work Model: 5 Days Work From Office - Reporting To: Head of Marketing - Experience: 6 - 10 years