Marketing Head - D2C Omni Channel - Pet Care

Location: Delhi Group: Marketing Degree of Travel required: Medium Strategic Priorities: The Head of Marketing will lead the end-to-end brand marketing strategy as well as execution across the D2C omni-channel ecosystem - own website/app, marketplaces, and our own offline retail centers. This role will also be responsible for building brand identity, new customer acquisition, retention, growth marketing, and ROI-led performance, driving sustainable business growth and strong brand equity. Key stakeholders: External, Internal Reporting structure: Role directly reports to: CEO (Zigly) Essential Qualifications: MBA / Post-Graduate degree in Management - Marketing Essential Experience: - 10 - 15 years of experience in marketing leadership roles, in D2C omni channel (both offline retail and e-commerce) or consumer brands - Ideally working as the head of marketing handling both ATL and BTL activities - Experience scaling brands across digital and offline channels - Track record of building high-impact marketing teams and platforms Functional Competencies: - Strong D2C omni-channel marketing expertise - Proven brand-identity building and growth marketing experience - Deep understanding of digital marketing, marketplaces, and CRM - Strong analytical mindset with ROI and performance orientation - Excellent leadership, communication, and stakeholder management skills - Ability to thrive in a fast-paced, high-growth environment Key Responsibilities: 1. Marketing Strategy Leadership: - Define and execute the overall marketing vision and roadmap aligned with business growth objectives. - Build a full-funnel marketing strategy covering awareness, acquisition, engagement, retention, and advocacy. - Lead and mentor a multi-functional marketing team across brand, performance, CRM, content, and partnerships. 2. Brand Communication: - Own the brand positioning, messaging, and visual identity across all consumer touchpoints. - Drive integrated brand campaigns across digital, social, influencer, offline, and experiential channels. - Ensure consistent brand voice and storytelling across platforms. 3. Performance and Growth Marketing: - Lead digital performance marketing (paid search, social, marketplaces, affiliates) with strong ROI focus. - Own customer acquisition cost (CAC), ROAS, LTV, and funnel conversion metrics. - Scale growth through experimentation, A/B testing, and data-driven optimization. 4. Omni-Channel and Marketplace Marketing: - Develop tailored marketing strategies for D2C platforms, marketplaces, and offline channels. - Collaborate with category and sales teams on launch campaigns, promotions, and seasonal pushes. - Drive traffic, conversion, and sell-through across channels while maintaining pricing and brand integrity. 5. Customer Retention and CRM: - Build and scale CRM and lifecycle marketing across email, WhatsApp, push, SMS, and loyalty programs. - Improve repeat purchase rates, engagement, and customer lifetime value (LTV). - Leverage first-party data to personalize communication and offers. 6. Data, Analytics and Marketing ROI: - Establish strong marketing analytics, dashboards, and attribution models. - Track and optimize marketing spends to ensure high ROI and business impact. - Use consumer insights to continuously refine marketing strategy. 7. Cross-Functional Collaboration: - Partner closely with product, category, supply chain, tech, finance, and CX teams. - Support new product launches, category growth, and expansion initiatives. - Work with leadership on business planning and growth forecasting. 8. Budget and Agency Management: - Own the annual marketing budget, allocation, and performance tracking. - Manage external agencies, media partners, creators, and vendors. - Ensure cost efficiency without compromising impact. Success Profile: - Design and execution of brand strategy and building brand identity - Strong brand awareness and consideration across target audiences - Scalable, efficient customer acquisition with improving unit economics - High customer engagement, retention, and lifetime value - Measurable marketing ROI aligned with business growth Industry Preference: - Pet Care/ Pet Retail - Ecommerce (Strongly preferred) - E-commerce/ D2C and Retail/ Modern Trade (FMCG, Consumer Goods, Beauty and Wellness) - Omni Channel Lifestyle or Specialty Languages required: English, Hindi