Brand Manager - D2C

Brand Manager - D2C: Experience: 4 Years Location: Bangalore (WFO) Notice Period: 0 - 30 Days Must-have skills: - Experience in brand management, brand marketing or brand strategy, ideally within a D2C or consumer-facing company - Sharp eye for consistency and quality across visual identity, tone and messaging - Have led IPs and top-of-funnel and brand search aspects Good to have skills: - Strong understanding of brand positioning, differentiation and consumer psychology Role Overview: Own how the brand looks, sounds and feels everywhere a consumer meets it - be it ad visuals, messaging, tone of voice, community character, events or creators. Basically, build a strong top of the funnel, brand searches, awareness and perception. Why This Role Exists: We have demand, traffic, and products that work. What determines how easily that demand keeps growing is whether people recognise, understand, and trust Decode Age before they ever see a performance ad. This role exists to build that recognition deliberately - so every visual, message, and interaction adds up to a brand people already know, long before they hit our funnel. Team Structure: You will lead and oversee a team of 10+ across: - Creative Strategists - Social Media Team - Influencer & Community Team - Designers & Editors Team Scope of Work: - Strengthen position as the leader in India's longevity category - Build a strong top of the funnel and consumer perception - Own visual and communication direction across all channels, PR and creative outputs - Take care of cross-functional brand consistency - Achieve a 20% yearly rise in share of voice across digital and earned channels - Drive Instagram growth of 12 - 20% month-on-month - Kickstart YouTube growth, perception-building and strategy - Grow owned community channels and the creator network - Ensure cohesive messaging across website, Amazon, paid ads and socials for every launch - Implement processes that reduce creative and approval delays - Oversee production of videos, graphics, educational content and posts, maintaining top-tier quality - Conceptualise, plan and run major brand campaigns and IPs across the year - product launches, category-building moments and seasonal pushes - Host monthly interactive sessions, expert talks, brand events and community-driven initiatives What Success Looks Like (First 3 - 6 Months): Quantitative: - Top-of-funnel visibly strengthens - more people recognise Decode Age before they are ever targeted with a performance ad - Measurable increase in branded search volume and direct/organic traffic Qualitative: - A brand guideline that is documented, adopted, and actively used across every function - Visible consistency across ad creatives, packaging, PR, and partnerships - Building a strong team structure