APAC Marketing Lead

About The Role Wonderful is looking for a hands‑on, commercially driven APAC Marketing Lead to build and scale our marketing engine across the region. About The Role Wonderful is looking for a hands‑on, commercially driven APAC Marketing Lead to build and scale our marketing engine across the region. What You'll DoLead APAC Marketing • Own the APAC marketing strategy, priorities, budget and performance. • Lead and develop a team of seven regional marketers across key APAC markets. • Build a high‑performing team with clear goals, accountability and strong execution. • Act as the senior Marketing business partner to APAC leadership and local GMs/MDs. • Work closely with Central Marketing functions to ensure regional programmes benefit from global scale while remaining locally relevant. Build the Regional Demand Generation Engine • Develop scalable, repeatable programmes that drive Must‑Win account engagement, new contacts, pipeline creation and acceleration. • Balance locally owned programmes with larger APAC and global initiatives. • Measure activity against commercial outcomes, not simply event or lead volume. • Turn successful regional initiatives into repeatable playbooks that can scale across markets. • Build a strong Partner Marketing motion, working closely with Global Partnerships to leverage strategic partners and programmes across the region. Events & Executive Engagement • Build a strategic APAC event portfolio across owned events, industry events, executive programmes and partner activations. • Ensure programmes are designed around priority accounts, personas and measurable business outcomes. • Develop high‑value executive engagement programmes across APAC. • Partner with Global Field Marketing on major Tier 1 events and sponsorships. Integrated Regional Marketing • Work closely with Product Marketing, PR & Communications, Partner Marketing, Customer Marketing and Digital to create integrated regional plans. • Build strong relationships with hyperscalers and strategic partners to amplify regional activity. • Adapt global messaging and campaigns for local markets, cultures and audiences. • Champion a local‑by‑design approach while maintaining a consistent Wonderful brand. Who You Are • An experienced APAC Marketing leader with a strong B2B enterprise technology background. • Proven experience leading distributed Marketing teams across multiple APAC markets. • Deep understanding of the APAC enterprise landscape and the differences across markets including Australia, Singapore, Hong Kong, Japan, Korea and Southeast Asia. • Commercially minded, with strong experience across demand generation, ABM, field marketing and pipeline acceleration. • A strong business partner who can work in lockstep with Sales/GTM leadership. • Experienced in executive engagement, strategic events and partner/hyperscaler marketing. • A builder who remains hands‑on, comfortable setting the strategy and then rolling up your sleeves to make it happen. • Comfortable operating at speed, making decisions with imperfect information and building structure as the company scales. • A strong communicator and relationship builder who can operate effectively across cultures, markets and time zones. Candidate Privacy Notice #J-18808-Ljbffr