Head - B2B Marketing & Business Development - Construction Solutions

Position: Head - B2B Marketing & Business Development (Innovative Construction Solutions) Role: - Drive category growth and market preference for its innovative construction solutions in India by creating strong engagement platforms with key customer segments - Architects, Contractors, and Sector Influencers. - The position is instrumental in delivering sector focused marketing strategies, enabling sales, and enhancing brand presence through thought leadership, partnerships, and targeted initiatives. - The incumbent will lead initiatives to increase engagement with architects and contractors, drive lead generation, create sector-specific marketing strategies, and promote the adoption of its innovative construction solutions across key industry sectors such as Office, Hospitality, Healthcare, Residential, and Industrial. - Define product marketing strategy and positioning for spec-driven projects. - Drive brand building and align closely with sales for pipeline growth. - Influence and track conversion from marketing leads to projects. - Architect & Contractor Engagement by designing and implementing engagement initiatives to build loyalty and long-term relationships. Drive adoption of tools, services, and communication strategies tailored for architects and contractors. - Lead ATL/BTL and digital campaigns for B2B audiences. - Conduct regular connect programs (virtual/physical) with Architects/ Contractors for value communication and brand recall. - Lead participation in conferences, panel discussions, exhibitions in key sectors (Office, Healthcare, Hospitality, etc.). - Driving go-to-market (GTM) and Product strategies, navigating market entry barriers and positioning effectively against key competitors. - Develop and distribute sector-focused content across platforms to establish thought leadership. - Build and manage relationships with key influencers. - Design and execute lead generation campaigns across target sectors. - Support sales with customized collateral, presentations, tools, demos, and customer-centric solutions. - Design and spearhead initiatives to promote its solutions as a preferred construction solution. - Work closely with internal teams to monitor ROI of programs and marketing effectiveness. - Lead digital and offline campaigns to amplify category conversations and brand presence. - Conduct sector-specific research to uncover trends, barriers, and opportunities. - Use insights to inform marketing strategies and support product-market fit. Requirements: - BTech/ MBA in Marketing / Strategy / Communication OR B.Arch / Civil Engineering with a strong marketing orientation. - 10-20 yrs of experience in B2B Marketing, preferably in building materials, real estate, construction, or interiors. - Category creation and system-based solution marketing experience with strong expertise in the construction chemicals / building materials. - Strong B2B orientation with focus on institutional and project-led segments like Commercial & Infrastructure projects, Hospitals, Data Centres etc. - Demonstrated success in architect/contractor engagement and category-building initiatives. - The role demands strong relationship-building and on-ground engagement with influencers. - Strong content creation and communication planning capabilities. - Proficient in using CRM, campaign management, and marketing automation tools. - Strong interpersonal and communication skills. - A Candidate who preferably started career in Sales/Business Development before transitioning into Marketing will be preferred. - Increasingly strong digital marketing orientation. Location: Mumbai